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at Basex's Knowledge Management 2001 Conference

Lars Johansen, President and CEO of IT FACTORY, to Deliver Provocative Keynote Speech Entitled: "Let's Not Call it KM Anymore"

CAMBRIDGE, MA, May 16, 2001 - IT FACTORY, Inc., the leading supplier of
knowledge technology solutions, today announced that its President and CEO,
Lars Johansen, will deliver a provocative keynote speech tomorrow at the Basex Group's annual Knowledge Management 2001 conference in New York city.

Who and what: Lars Johansen, president and CEO of IT FACTORY, will deliver
the afternoon keynote address at the Basex Knowledge Management 2001
Conference. The session is called: "Let's Not Call it KM Anymore."

Where and When: Knowledge Management 2001, A Strategic Thinkers' Forum. 3
World Financial Center, American Express Tower, 26th Floor, American
Express Auditorium, New York, NY. May 17, 2001, 1:00pm EST.

Why: "Knowledge Management holds great promise for any enterprise looking
for a greater return on their investment in human and intellectual
capital," said Johansen. "Unfortunately, this technology, like many more
before it, has fallen victim to ovherhype in the hands of the marketing
machine, resulting in a great deal of confusion about its practical
benefits, and how to effectively apply it."

Johansen contends that part of the problem stems from our tendency to think
of KM as a standalone application that carries its own price tag, learning
curve and user interface. He says that this paradigm of KM will never work
in the real world. Rather than think of KM as an application in its own
right, solution providers will begin to bundle KM-like functionality within
the line-of-business applications that employees use on a daily basis. KM
will become transparent as such, and users will simply think of KM as 'the
right answers, at the right time, and in the right context.' "So let's not
call it KM anymore," he concludes.

About Basex

Basex provides a wide range of research, advisory, analysis and
intelligence services to Digital Economy senior management. Founded in
1983, Basex helps you make intelligent and informed business decisions by
offering unparalleled insight on how new and emerging technologies will
impact your business strategy. Basex. What's in IT for you.(TM) More
information on Basex can be found on the web at


IT FACTORY is the leading global provider of knowledge technology solutions that increase organisational effectiveness, and turn enterprise knowledge into enterprise profit. IT FACTORY solutions build upon an organisation's existing investment in the advanced communications platforms, Lotus Notes/Domino and Microsoft Exchange, through the use of ITF Business Applications, Tools, Architecture and Services, enabling rapid, cost-effective deployment of knowledge based solutions.
IT FACTORY customers include IBM, Minolta, Nokia, U.S. Bureau of Census, U.S. Dept of
Defense, U.S. Environmental Protection Agency, U.S. Federal Reserve Board,
and many other well-known international firms. IT FACTORY provides solutions via its own professional service organisation and field sales
force, as well as via an international network of more than 300 highly
qualified business partners. The Company is headquartered in Cambridge,
Massachusetts, with 16 offices throughout the world. Find out more at

For further information, please contact Sally Marchini, Marchini Marcoms Tel. 01288 361031

This press release was distributed by ResponseSource Press Release Wire on behalf of Marchini Marcoms in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit