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IDENTEX OFFERS CUSTOMERS ACCESS TO UK ELECTORAL ROLL THROUGH PARTNERSHIP WITH EURODIRECT
Partnership Provides Access to 46 Million Individuals and 24 Million Households

Identex, a leading provider in customer management solutions, today announced a formal partnership with marketing intelligence specialists, EuroDirect. The alliance witnesses the integration of the Identex Address Management solution with EuroDirect’s RollCall systems. Built from the latest UK electoral roll, it enables users to make name and address searches of all registered voters over the age of 18, (46 million individuals and over 24 million households).

The Identex International Address Management solution empowers businesses to manage the varied and complex address databases of customers and prospects across UK, Europe and the rest of the world. The integration of the EuroDirect’s RollCall functionality further enhances Identex ability to deliver fast, efficient and accurate access to the UK mass market through the provision of database & data quality management, campaign management and consultancy.

The integrated solution has the flexibility to be deployed at the customers’ site, offering a competitive advantage to organisations cleaning its own data, or be hosted by at team of experienced marketers and technical experts at Identex.

Managing Director at Identex, Tim Pottinger explains, “This partnership has been endorsed by many of our customers including, Dollond & Aitchison, Chelsea Building Society and Hospital Plan Insurance.
By entering into partnership with EuroDirect, Identex is delivering on its commitment to offer a portfolio that gives direct marketers strength in depth.”

Pottinger continues, “We have built a strong portfolio of products and services for marketing automation, partnering with industry leaders such as EuroDirect, smartFOCUS and Firstlogic we are able to create, design or select the most relevant and effective solutions from our portfolio to suit the specific business requirements.”

About Identex

Headquartered in Crawley, West Sussex, Identex has a strong portfolio of software and services, which span five main areas: eCampaign Management, Database Management, Global Data Quality Management, Analytics and Consultancy. A sub-brand of The Computing Group, its customers include British Telecom, British Airways, CGNU, Halifax Group Plc, John Lewis Partnership, Rentokil Initial, Royal & SunAlliance. Further information is available from http://www.identex.co.uk

Editor’s Contacts

Interviews, photography and further information are available from Graham Thatcher or Juliette Doel at MCC International.

Graham Thatcher/Juliette Doel
MCC International Ltd
Tel: 01962 888100
Email: graham.thatcher@mccint.com
Email: juliette.doel@mccint.com


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