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Noetica Secures Deal To Provide Acxiom With Its Synthesys Call Centre Software Solution In 2Touch’s New Contact Centre

Noetica, provider of easy-to-use call centre and CRM software solutions, has announced today that the global leader in customer data integration, Acxiom, has purchased Noetica’s Synthesys call centre technology to manage calls in its new 2Touch call centre.

2Touch – a business contact centre and marketing fulfilment company – opened its new customer contact centre in Sunderland’s Doxford International Technology Park earlier this year. Noetica’s Synthesys solution was installed in mid-March, in just four days, with the first live customer campaign starting on 15th March. The solution has already proved to be a big success on a campaign for a major energy supplier and a leading e-commerce company.

Synthesys is being used by 2Touch as the front-end solution to guide agents through conversations with their clients’ customers. Synthesys is designed for non-technical staff, so 2Touch call centre management have complete control of the call centre. The call centre management team design and amend their own callflows (scripts) and the technical team have even been able to add extra functionality to the product themselves due to Synthesys’ use of open standards, based on Microsoft ActiveX.

Having already implemented two campaigns, Acxiom plan to expand its 2Touch operations throughout the year to become one of the largest business contact centres in the country. 2Touch IT Director, Brian Goldthorpe, commented: "Noetica's callflow scripting tools have enabled us to save a lot of time and energy in not only setting up new call centre scripts, but making amendments to existing ones. With over 120 agent seats utilising Noetica's software, the product stability has proven to be excellent so far, in what is a high-pressure environment. It has also been very well received by end users, call centre managers and technicians alike."

“It’s great to be involved in the new 2Touch operation in Sunderland,” added Keith Symondson, Commercial Director of Noetica. “Using Synthesys, 2Touch have been able to quickly set up new client campaigns and rapidly scale up the number of seats when required.”

About Noetica

Established in 1997, Noetica is a leading developer of innovative software solutions for successful management of any call centre. Noetica’s solution - Synthesys has been designed specifically to enable non-technical staff to have complete control of the call centre. Synthesys key features include customer relationship management (CRM); callflow/script designing, service call centre management and support; outbound campaign management; web compatibility and computer telephony integration (CTI).

Part of the privately controlled holding company the Scandex Group, Noetica is based in Clapham Junction, London, with strategic partners throughout Europe, Canada and the US. Noetica serves a broad range of industries, including the public sector, finance and telecommunications.

For further information on Noetica, please visit

Synthesys is a registered trademark of Noetica

About Acxiom

Acxiom® Corporation, the global leader in real-time Customer Data Integration (CDI), helps FORTUNE 500 and other leading companies manage their customer relationships across multiple touch points, such as Internet, call centers, and retail outlets. Acxiom offers innovative database marketing services, infrastructure management, premier data content and integration technologies.
Founded in 1969, Acxiom is based in Little Rock, Arkansas, with operations throughout the United States and in the United Kingdom, France, Spain and Australia, and with annual revenues approaching $1 billion.

Editorial Contacts

Interviews, photography and further information are available from Martin Brindley or Natalie Johnson at MCC International.

Martin Brindley / Natalie Johnson
MCC International Ltd
Tel: 01962 888100

This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit