Skip navigation


Customer relationship management (CRM) vendor Point Information
Systems has expanded its senior management team by appointing Corinne
Steer director of corporate marketing. The announcement comes as some
vendors in the CRM industry are turning in below-expectation results
and laying off significant numbers of employees.

Announcing Steer's appointment, Point's vice president of marketing
and alliances, Sarah Haskell, says: "The industry is seeing wholesale
staffing cutbacks and retrenchment, so by taking on new senior people
Point is quite definitely bucking the trend. We're still growing,
we're going places, and we need the right people to drive that process
forward."

Steer brings 16 years marketing and communications experience to the
job. Her extensive involvement in pan-European vertical marketing
activities across diverse sectors includes product launch campaigns
which out-performed revenue targets by significant margins. She was
previously with Baan and Onyx Software where she set up Middle Eastern
and Pan-European marketing infrastructures.

"Point is one of the few players in the e-CRM market with a clear
potential for growth," says Steer. "That, coupled with the company's
investment in research and development, is what made the job so
attractive to me. I'm convinced that a large chunk of e-CRM's future
development lies with Point and I'm delighted to be part of that
future."

Founded in 1989, Point Information Systems is a leading global
provider of e-CRM solutions. Point's advanced product suite, e-point,
uniquely enables companies and their partners to interact with their
customers and prospects across any stage of the customer lifecycle and
over any assisted or unassisted channel via any interaction media.
Deployed in 19 languages in 36 countries, Point's products are used by
mid-to-large sized organisations and multinational companies,
including Allianz Group, Brann, BUPA, Commonwealth Bank of Australia,
Dah Sing Bank, Deutsche Bank, Liberty Mutual, Maybank, MetLife, Newton
Fund Managers, Overseas Union Bank, Verizon Communications, Virgin
Mobile, and others worldwide. Point has offices in the UK and rest of
Europe, the US and Asia Pacific Region.

For more information:

Beverley Mayle, Point
Phone: 01753 748037
Email: beverley.mayle@pointinfo.com
Web: http://www.pointinfo.com

Note: Photography is available in electronic form.

-------------------------------------------------------------------
|Geoff Twibell, Sage Partnership, Twyford, Berks, UK, RG10 9DR |
|Tel +44 1189 344007 Fax +44 1189 344008 geoff@sagepartnership.com|
-------------------------------------------------------------------

This press release was distributed by ResponseSource Press Release Wire on behalf of The Sage Partnership in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.