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Affinity Internet Holdings plc today announced a new operating structure,
comprising three main business divisions: Affinity Internet, Affinity
Telecom and Affinity Commerce. The company hopes the changes will enable it
to communicate its entire offering, as well as reflecting a growing market
demand for integrated white-label solutions.

As part of the new structure, Affinity has also announced a new operating
board, comprising of established members of the Affinity management team
with the addition of four new senior management appointments, including June
May, a former Novell Vice President, as UK CEO (please see other release).

Affinity Internet includes the UK's largest provider of Virtual Internet
Service Provision (VISP). It offers a full range of Internet Service
Provider packages, including metered and unmetered (FRIACO), narrowband and
broadband (ADSL) options. There are currently over 150 branded ISPs running
on Affinity Internet's infrastructure, including Tiny Computers, Egg and

Affinity Telecom provides fully managed brandable fixed and wireless
telephony services to companies wishing to take advantage of the deregulated
telecommunications market. Affinity Telecom also offers a ground-breaking
convergent billing platform to facilitate multi-utility billing based on the
industry-leading Geneva technology.

Affinity Commerce provides unique content management and portal solutions,
including advanced customer relationship management (CRM) and commerce
services for brands across all platforms.

Wayne Lochner, Global CEO, commented: "A decision was made to focus on our
core business in order to concentrate on driving profitable revenue through
the firm, as well as simplifying the message being conveyed to our market."

"All of Affinity's white-label services - from Virtual Internet Service
Providers (VISPs) to mobile telephony - are complementary and designed to be
integrated. Pulling them together under one brand just makes good business

For further information contact:

Midnight Communications (business and trade media enquiries)
Anna Greenaway / Antony Mayfield
Tel: 01273 666200

Affinity Internet Holdings (investor and general enquiries)
Nikki Redfern
Tel: 020 7670 1155

About Affinity Internet Holdings PLC

Affinity is a provider of white-label, Internet and telecoms services and
technologies to major brands, including Tiny Computers, Powergen, Royal Bank
of Scotland and Egg. Founded in 1995 Affinity employs over 200 people in
Europe, Africa and the Asia-Pacific region and is listed on the London Stock
Exchange (UK:AIH).

It comprises three main business divisions:

Affinity Internet is the UK's biggest provider of Virtual Internet Service
Provision (VISP) with over 150 branded ISPs running across its
infrastructure in the UK alone. It offers a full range of SME and ISP
packages through its client brands including metered and un-metered,
narrowband and broadband (ADSL).

Affinity Telecom offers brandable fixed and wireless telephony services as
well as a pioneering convergent billing platform based on the
industry-leading Geneva technology.

Affinity Commerce offers brandable web, mobile and iTV content, e-commerce,
software, portals and advanced customer relationship management (CRM)

Affinity has built its technologies and services working with companies
regarded as the best in their respective fields, including strategic
partners: ICL, Cisco Systems, and ClientLogic. Other key relationships
include Cable & Wireless, British Telecom, COLT, Vodafone UK, Applied
Psychology Research (APR) and Synigence. For more information about Affinity, visit the WWW

This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit