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Affinity makes senior management appointments to bolster new operating

Affinity Internet Holdings plc today announced four new senior appointments
to reflect the new operating structure, comprising three main business
divisions: Affinity Internet, Affinity Telecoms and Affinity Commerce (see
accompanying announcement for further information). Each of the three
business divisions is being overseen by a Group Director selected to reflect
their expertise in each sector, with the addition of a new UK CEO to
spearhead operations.

June May has been appointed the new CEO of UK Operations to enable Wayne
Lochner to take a more strategic role as Global CEO and focus on the
International expansion of Affinity. June originally joined Affinity as a
non-executive board member in 1999 and has held senior management positions
for industry heavyweights including Informix and Novell for the last 10

Danny Sullivan joins Affinity from BT Ignite Internet Services Division as
the Affinity Internet Group Director. Danny was instrumental in the
formation of BT's Internet Service Provider (ISP) Group in 1999. He was also
involved in the creation of BT's ISP Strategy and became Vice President
Channel and Specialist Sales BT Ignite. Danny's key responsibility with
Affinity Internet is to continue to oversee a period of strong growth for
the company and grow Virtual Internet Service Provider (VISP) services in
new sectors.

Affinity Telecom will be overseen by Gary Sheppard as Group Director. Gary
has been responsible for the very successful growth of Advanced Telecom for
the last 15 years before it became part of Affinity Internet Holdings in
January 2001.

Peter Cosgrove has been appointed Group Director of Affinity Commerce, the
portals and content management division, following his in-depth involvement
with Affinity's eCRM platform as joint venture business manager. Prior to
his new role, Peter was the COO of Affinity Internet Holdings. Before
joining Affinity, Peter completed over 30 mergers and acquisitions in five
different countries in his role as Group Managing Director for Lex. Peter
negotiated distribution agreements with Japanese, Korean, American, and
European companies.

Wayne Lochner, Global CEO, commented: "Affinity's operating structure has
evolved to reflect the market demand for integrated solutions. With the
introduction of the three main business divisions it was essential that we
have high-calibre senior management to encourage growth and profitability
throughout the business."

For further information contact:

Midnight Communications (business and trade media enquiries)
Anna Greenaway / Antony Mayfield
Tel: 01273 666200

Affinity Internet Holdings (investor and general enquiries)
Nikki Redfern
Tel: 020 7670 1155

About Affinity Internet Holdings PLC

Affinity is a provider of white-label, Internet and telecoms services and
technologies to major brands, including Tiny Computers, Powergen, Royal Bank
of Scotland and Egg. Founded in 1995 Affinity employs over 200 people in
Europe, Africa and the Asia-Pacific region and is listed on the London Stock
Exchange (UK:AIH).

It comprises three main business divisions:

Affinity Internet is the UK's biggest provider of Virtual Internet Service
Provision (VISP) with over 150 branded ISPs running across its
infrastructure in the UK alone. It offers a full range of SME and ISP
packages through its client brands including metered and un-metered,
narrowband and broadband (ADSL).

Affinity Telecom offers brandable fixed and wireless telephony services as
well as a pioneering convergent billing platform based on the
industry-leading Geneva technology.

Affinity Commerce offers brandable web, mobile and iTV content, e-commerce,
software, portals and advanced customer relationship management (CRM)

Affinity has built its technologies and services working with companies
regarded as the best in their respective fields, including strategic
partners: ICL, Cisco Systems, and ClientLogic. Other key relationships
include Cable & Wireless, British Telecom, COLT, Vodafone UK, Applied
Psychology Research (APR) and Synigence. For more information about Affinity
visit the WWW:

This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit