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Commercial Joint venture with Synthetic Dimensions plc subsidiary will add to Channelfly revenues

Channelfly plc, the multi-discipline music company and Probe Media, a subsidiary of Synthetic Dimensions plc, are embarking on a commercial joint venture to offer clients enhanced database-marketing services. Through this deal Probe Media will be able to make use of Channelfly group data for highly targeted permission based marketing, and enable Channelfly to maximise revenues from its user data.

Probe Media currently manages consumer data for a number of record labels including labels such as Parlophone, Mushroom and Skint.

“Channelfly’s strong reputation for musical integrity makes it the place to hear about the best new rock, pop and indie music,” says Don Pawley, Managing Director, Probe Media. “Its audience is made up of people who are passionate about music and very receptive to new talent, making it ideal for those who wish to market up-and-coming bands.”

Pawley believes that Probe’s clients will be enthusiastic about the marketing opportunities made possible by access to the Channelfly database. “The range of services that we offer clients, from postal mail-outs through to email-casts and sending SMS text messages to mobile phones, can only be enhanced by the partnership with Channelfly, and I look forward to developing more innovative marketing programmes to the benefit of all parties.”

Channelfly’s extensive consumer database has a strong 16 to 25 year-old demographic and the company can provide additional details such as favourite musical genre, favourite band and age. Channelfly can also offer enhanced promotional services through The Fly magazine, SBN radio, online activity and live events.

“Working with Probe offers Channelfly the opportunity to extend our existing strong relationships with major record labels and will allow Probe to make use of the unique marketing services that we can provide,” says Philip Murphy, Group Managing Director of Channelfly plc. “Probe has an excellent reputation within the industry for their database marketing services, and we expect this joint venture to enhance and develop it further.”

All consumer data held by Channelfly will be used in accordance with the requirements of English data protection legislation. Channelfly is not selling or transferring user data to Probe Media.

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Helen Barrett or Charlotte Wood
020 7691 4555

Paul Wooding
RedEye PR
0775 367 8326

Notes to editors:

About Channelfly:
Channelfly plc is a multi-disciplined music group with interests in publishing, promotion and distribution across a range of media platforms. The group incorporates emerging and existing technologies to promote and deliver the best of the UK’s new music talent. Channelfly’s principal business units comprise:

Barfly Club - A music promotions company operating out of London and Cardiff, staging live music events for emerging new talent. In August 2000, Channel 4 launched a new 10 week series, The Barfly Sessions, featuring new talent selected by the Barfly team. It was also nominated top London venue for emerging rock, pop and indie music by Radio 1 D.J. Steve Lamacq and Time Out magazine.

The Fly Magazine – a national music magazine focusing on new alternative music for a 16-30 year old audience, with an ABC rating of over 100,000 distributed through music venues and Virgin Megastores across the UK. The online extension to The Fly can be found at where the site showcases, webcasts, news and digital downloads of the best new music talent in the UK

SBN – the only national student radio service in the UK which syndicates radio programming to over 50 student subscriber stations across the country and 265,000 listeners each month. SBN is part of the DRg consortium teaming up with GWR, Carphone Warehouse, Time Out, RMG, Matsushita Electric, SMG plc and The Wireless Group to bid for the third digital radio license in London.

Power Promotion – the UK's leading dance music marketing and promotion service working with all the major labels in the UK and artists such as Madonna, The Spice Girls and Sonique. - an online music shares game with 60,000 registered users and over 2 million page impressions each month found at

Stephen Budd Management - manages many of the world’s leading record producers, programmers, songwriters, engineers and mixers. With over 30 clients on their books they are over twice the size of its nearest competitor.

SuperVision Management - aims to launch new artists into the global market and acquire the management of established groups and major league artists. Previously Managing Director Paul Craig has achieved success on a worldwide basis with clients including INXS and Michael Hutchence,. SuperVision Management has a strong roster of young artists a number of which are signed to major labels including: The Webb Brothers, Alpha and Dark Flower.

About Probe Media:

Probe Media has been a subsidiary of Synthetic Dimensions since February 2001. Based in London it was originally established in 1991. As a database marketing company, Probe Media builds and manages consumer databases on behalf of clients, then markets their products to the databases. The clients base covers the entertainment industry, including record companies, computer games publishers and radio stations.

Probe media also owns It offers branded customer registration facilities to clients as well as personalised mass emailcasts in text and HTML formats.

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