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High Wycombe, 30th May 2001 – Just weeks after MATERNA announced the launch of its “made for mobile” SMS Soap, BBC One is celebrating the phenomenon of text messaging in a special night of themed programming ‘The Joy of Text’. It will be broadcast on Saturday 9th June 2001. ‘The Joy of Text’ includes a 45 minute documentary about the ways in which text messaging impacts people’s lives and a live entertainment show with the audience participating in text messaging quizzes fronted by Ulrika Johnsson.

Viewers will be encouraged to participate by sending in text messages to the programme. A text evening on this scale is a first for the UK and a large response is expected. The BBC will be collecting thousands of messages from viewers throughout the evening and making them available to the programme editors for analysis. The best jokes, emoticons and art will be selected and displayed on plasma screens on stage.

Michael Ohajuru, Sales and Marketing Director at MATERNA explains: “There is a real cross over between light entertainment and the mobile world. The SMS Soap, already gaining momentum in Germany, will be coming to a mobile near you in the Autumn and this evening of light entertainment pays testament to the importance of texting in Britain today.”

ENDS


About MATERNA Information & Communications

The MATERNA group is a leading software distributor specialising in information and communications technology. The company currently employs over 1,250 members of staff worldwide and achieved a turnover in 2000 of 178 million Euro (DM 349 million). In addition to its headquarters in Dortmund, the company has branch offices throughout the whole of Germany as well as in France, Austria, Belgium, the Netherlands, United Kingdom, the Czech Republic and Hong Kong. MATERNA’s Business Unit Information creates e-business solutions for electronic trading on the Internet. The Internet strategy "e3-solutions“ comprises services in the fields of e-business, e-customer relationship management and e-management. The Business Unit Communications offers products and solutions in the areas of mobile solutions and unified messaging. These primarily include mobile value added services based on WAP and SMS, which are marketed under the brand name Anny Way.
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Further information:

Rose Ross
Omarketing
Tel: +44 (0)20 8255 5225
E-mail: rose@omarketing.co.uk
http:www.omarketing.co.uk

Michael Ohajuru
Sales and Marketing Director
MATERNA Communications plc
Tel: +44 (0)1474 470 470
E-mail: michael.ohajuru@materna.co.uk
http://www.annyway.com / http://www.materna.com




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