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Complementary Watermarking Specialist Joins Alliance Partner Program

SealedMedia, the first company to provide a cross-media solution for dynamically securing and selling content on the Internet, announced today that watermarking specialist Central Research Laboratories Ltd (CRL), the technology generation arm of Scipher Plc, has joined its Alliance Partner Programme to offer music and video publishers the ability to finally distribute content online, safely.

UK-based CRL, has been responsible for developing a number of world firsts over the past 70 years; from invention of the CAT scanner, which won its inventor a Nobel Prize, to the invention of stereo sound recording, CRL develops innovative solutions to meet modern business needs.

Through joining the Alliance Partner Programme, CRL integrates its audio and video watermarking expertise with SealedMedia’s digital rights management (DRM) solution. “The partnership with SealedMedia opens up a huge e-market of audio and video products,” explained Robert Flint, Sales Director for Multimedia at CRL. “We clearly identified that SealedMedia’s solution would complement our own, allowing content to be protected throughout its lifespan.”

With SealedMedia’s DRM solution protecting the content through the distribution process and CRL giving the content a traceable identity though its watermarking technology, publishers now have the solution required to embrace the Internet revolution and move online. Details of who is allowed to access the content and how they are able to consume it is held within the watermark, without encroaching on the perceived quality of the file that the consumer accesses.

SealedMedia’s proven and widely deployed DRM technology allows content owners to seal cross-media content (html, PDF, image, audio and video formats.) and distribute it digitally to end users with powerful and flexible licence configurations in the knowledge that it always remains protected.

“What particularly impresses me is how compellingly SealedMedia helps us to offer a solution that publishers want now, and how it understands what the market needs are in an increasingly competitive environment,” said Flint. “The need for technology to protect the intellectual property rights of producers and distributors of valuable content is gaining impetus. Through joining SealedMedia’s Alliance Partner Program, we are able to offer new-generation DRM environments that provide content owners with a greater degree of protection.”

“CRL is a valuable addition to our Alliance Partner Programme and complements our existing DRM solution perfectly,” said Owen Kilbane, SealedMedia’s Director of Strategic Alliances. “It is very exciting to welcome CRL to the programme and address the global problem of protecting copyright, whilst enabling the content that people want to be distributed in the format that they want – online.”

About SealedMedia

SealedMedia’s content sealing solution enables publishers to increase revenues using powerful Internet content distribution. SealedMedia provides robust and persistent protection for multiple types of digital content, including pdf, html, gif, jpeg, and MP3 audio (Quicktime MOV will be available in 2001). Online publishers can improve their marketing and sales impact with personalised rich-media offerings through use of SealedMedia’s content sealing and licensing solution. This enables them to mix and match media, generate licenses in real time to create new business models and opportunities, and ensures unauthorised access to content is prevented.


SealedMedia has been selected by leading online content vendors around the world who sell online books, newsletters, financial research, music and more in the emerging $100 billion eContent marketplace. SealedMedia' has sales offices in San Francisco, Los Angeles, New York, Beaconsfield UK, Munich, and the Netherlands.

About CRL

CRL, the UK’s most renowned independent research laboratory, offers a new and fresh approach to commercial R&D. Our technological expertise and extensive market knowledge, used in partnership with our customers, enables the transfer of new technologies and sustainable commercial opportunities into competitive new products and production processes.

Our business is to develop innovative solutions to meet modern business needs. This enables customers to gain vital competitive advantage from our proven expertise in commercially successful innovation.

CRL, the technology generation arm of Scipher plc, provides innovative solutions to diverse markets such as, healthcare and medical, aerospace, retail and marketing, electronics, wireless communications and multimedia.

Since its foundation in 1928, CRL has been responsible for numerous inventions and developments of historic importance and has set the technology standard in their respective fields. Examples include stereophonic sound recording, public television broadcasting and the CAT brain scanner, which won a Nobel Prize for its inventor.


Editorial Contacts

Further information on SealedMedia – including interviews, reviews and photography – is available from Martin Brindley or Natalie Johnson at MCC International.

SealedMedia
Su Kent
Tel: +44 (0) 1494 687200
Email: info@sealedmedia.com

MCC International Ltd

Martin Brindley/Natalie Johnson
Tel: + 44 (0) 1962 888100
Email: natalie.johnson@mccint.com
martin.brindley@mccint.com





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