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Company Delivers New Tools for Developers Extending and Integrating Blue Martini Applications; More than 25 Companies Support New Program

MAIDENHEAD, UK - Blue Martini Software, Inc. (NASDAQ: BLUE), a provider of external customer relationship management (eCRM) applications, today announced the Blue Martini Developer Network, its new program for the growing number of developers that are extending and integrating the Blue Martini eCRM application suite. The Blue Martini Developer Network ( will provide up-to-date, detailed technical information and a community for developers to interact with each other and Blue Martini Software.

Blue Martini Software also announced that it is delivering a comprehensive set of visual tools to help developers easily extend and integrate the Blue Martini eCRM application suite. These tools address a developer’s need to:

- Extend business logic and functionality: The Blue Martini Developer Studio is a new tool that provides developers with a visual environment for creating and editing Blue Martini configuration and metadata files

- Integrate with existing and legacy systems: The Blue Martini Integration Manager helps developers easily integrate with existing and legacy software and systems through Enterprise JavaBeans™ (EJB™), Java™ Message Service (JMS™), XML, Microsoft COM/DCOM, CORBA and IBM MQ Series interfaces

- Change presentation layer and interface design: Blue Martini Software’s new extensions for Macromedia’s Dreamweaver UltraDev 4 will enable web developers to graphically author JavaServer Pages™ (JSP™) templates for Blue Martini applications.

Blue Martini Software also announced that it is working closely with more than 25 companies in support of the growing Blue Martini Software developer community. These companies provide products and services that support Blue Martini Software developers in extending, integrating and deploying the Blue Martini eCRM application suite. These companies include: Accenture, Actional, Acxiom, Andersen, AnswerThink, BEA, Business Objects, ClearCommerce, Commerce One, Computer Associates, Cybrant, Emerald Solutions, Hewlett-Packard, IBM, Iconixx, Inforte, Intel, IQ Squared, iXL, Macromedia, NetYear, Plaut, SeeBeyond, Sun Microsystems, TIBCO and Totality.

“Extensibility is a key evaluation criteria for companies choosing the Blue Martini eCRM application suite. Our customers look for applications that are not only quick and easy to deploy, with the functionality they require out-of-the-box, but that can also extend to meet the needs of their growing businesses,” said Monte Zweben, president and CEO of Blue Martini Software. “The Blue Martini eCRM application suite was built from the ground-up to be easily customised and integrated with other systems. That is why we built it in Java and why we support the leading industry standards.”

“Blue Martini Software shares Sun’s commitment to supporting open standards and technologies, allowing developers maximum flexibility and extensibility in their applications,” said Darryl Parker, senior director of Application Market Development at Sun Microsystems. “By building its solutions using Java technology, Blue Martini Software enables our mutual customers to quickly and easily integrate its eCRM applications with the robust Sun platform.”

Many companies have already extended and integrated the Blue Martini eCRM application suite. Belk Inc., the largest privately owned department store in the U.S., not only integrated wireless scanners into a seamless multi-channel e-commerce and gift registry, but also tightly integrated its existing back-end and an outsourced fulfillment centre, with Blue Martini applications. Jafra Cosmetics International took advantage of a unique feature of the Blue Martini application suite that provides internationalisation out-of-the-box and makes adding support for one additional language, or a hundred additional languages, as simple as translation.

“The multi-language and multi-currency support freed developers to focus on other needed enhancements,” said Joaquim Simoes, CIO for Jafra. “One of the most business-critical extensions to the Blue Martini application suite was developing a system that can handle constantly changing, user-targeted promotions and a real-time account management tool for the many thousands of Jafra beauty consultants.”

The Blue Martini 4 application suite is built on Java technology and supports open standards. It provides the high performance, 24-by-7 availability, legacy integration and ease of management that companies need for building and deploying mission-critical eCRM ventures. The Blue Martini 4 suite offers pre-built adapters for integrating external systems and leading applications such as SAP, Agile, Oracle, PeopleSoft, Ariba, Commerce One and Siebel and popular enterprise application integration solutions.

“Computer Associates is pleased to collaborate with Blue Martini in web application management to optimise eBusiness operations, through our new Unicenter Management for WebLogic solution,” said John Pincomb, vice president of eBusiness Portfolio Solutions. “The new Developer Network will provide high levels of support to developers looking to extend the Blue Martini eCRM application suite.”


Blue Martini Software’s extensions to Macromedia’s Dreamweaver UltraDev 4 will be available in the third quarter of 2001. Blue Martini Developer Studio and Blue Martini Integration Manager are available immediately.


About Blue Martini Software

Blue Martini Software delivers on the promise of CRM. With the Blue Martini 4 eCRM application suite, Blue Martini Software helps companies understand, target and interact with their customers and business partners across multiple touch points. The suite includes four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Each application can be used individually to meet a specific business need, or as a complete suite for managing catalogues, content, transactions, campaigns, analysis and personalisation. Blue Martini can be reached at 650-356-1400 or


Cally Finch/Natasha Dahanayake
The Weber Group Europe
020 7240 6189

Alastair Martin
Blue Martini Software
01628 421796

Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Sun, Sun Microsystems, the Sun logo, Enterprise JavaBeans, EJB, Java, JavaServer Pages and JSP are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. Other product and company names may be the trademarks of their respective owners.

This news release regarding Blue Martini Software includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new applications or application enhancements by Blue Martini Software, risk as related to market acceptance of Blue Martini Software’s applications; customisation, deployment and/or operational delays or errors associated with Blue Martini Software's applications or those of third parties; Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties; activities by Blue Martini Software and others regarding protection of intellectual property; and release of competitive applications and other actions by competitors. Further details on these risks are set forth in Blue Martini Software’s filings with the Securities and Exchange Commission (“SEC”), including its filing on Form 10-Q for the quarter ended March 31, 2001. These filings are available on a website maintained by the SEC at These forward-looking statements are generally identified by words such as “expect,” “anticipate,” “will,” “intend,” “believe,” “hope,” “assume,” “estimate,” “plan,” “should,” “designed to” and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking statements.

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