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DIRECT MARKETING INDUSTRIES FIRST FULLY E-ENABLED CUSTOMER MANAGEMENT SOLUTION
Identex Campaigner Delivers Access for Multiple Users across Multiple Sites

Identex, a leading provider in customer management solutions, today delivered on its commitment to e-enabled customer management, with the launch of an enhanced version of its class leading Identex Campaigner. The solution allows organisations with multiple users across multiple sites to orchestrate its outbound multi-channel direct marketing campaigns at speed. The new version allows the full functionality of the system to be utilised via an Intranet, extranet or the web, and uses thin client technology to deliver full Windows functionality within a standard web browser environment.

Whether working internationally or domestically, with regional offices or remotely, the e-enabled Identex Campaigner benefits users through the sharing of marketing data, segmentation and campaigns. It provides a unified means to control the dialogue with customers improving marketing productivity. It also offers the ability to produce and manage sophisticated campaigns across different customer touch-points. It enables the creation of targeted customer communication at the right time, with the right product, through the right channel.

The e-enabled Identex Campaigner combines high-speed performance and security using remote access or Intranet/VPN routing. Through a centralised installation there is seamless integration with existing systems and no need for physical software distribution to individual users. Software updates and enhancements are up to the minute and easily managed, while IT resources and costs are minimised.

Client Relationship Director at Identex, Geoff Downer explains, “The use of thin client technology gives many advantages over the traditional web-based applications. Unlike traditional browser based applications, this combines the benefits of full PC Windows-like functionality with the convenience of browser or thin client interface. Remote users get far greater functionality, familiarity and flexibility while the system can remain hosted in a secure environment.”

“With the mix of traditional, new and emerging channels of communication there is a need for multi-channel direct marketing campaigns to be delivered faster and more accurately. By committing to an e-enabled product portfolio we are able to bring increasingly powerful yet cost effective solutions to the market with rapidity and security.” concludes Downer.

About Identex

Headquartered in Crawley, West Sussex, Identex has a strong portfolio of software and services, which span five main areas: eCampaign Management, Database Management, Global Data Quality Management, Analytics and Consultancy. A sub-brand of The Computing Group, its customers include British Telecom, British Airways, CGNU, Halifax Group Plc, John Lewis Partnership, Rentokil Initial, Royal & SunAlliance. Further information is available from http://www.identex.co.uk

Editor’s Contacts

Interviews, photography and further information are available from Graham Thatcher or Juliette Doel at MCC International.

Graham Thatcher/Juliette Doel
MCC International Ltd
Tel: 01962 888100
Email: graham.thatcher@mccint.com
juliette.doel@mccint.com

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