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- Voice XML Gateway to Bring Speech Technologies to New Applications

London, England – 5 June 2001 – SRC Telecom, the telephony based speech recognition arm of SRC (The Speech Recognition Company), today announced it is offering a VXML (voice XML) applications hosting service. SRC has installed a VXML platform that will provide third parties with the first Europe-based applications hosting environment.

“VXML is emerging as the leading standard for the implementation of telephony based speech applications,” said Chris Hart, Managing Director SRC Telecom. “Our decision to embrace this technology and offer a secure, high quality hosting service to third parties signifies SRC Telecom’s leadership in delivering the latest telephony speech solutions.”


“With the emergence of the VXML open standard, by utilising the SRC VXML applications hosting service, organisations which develop their own speech applications can still benefit from SRC’s major investment in leading edge speech platforms and associated integration and support services,” continued Hart. “One of our first clients is already testing an advanced application on the VXML platform and over the next few months we are looking forward to working with many more organisations that are keen to use telephony-based speech recognition applications to streamline their customer services and to introduce new services.”

Fast Payback

Building more efficient, speech based systems will allow companies to provide real-time information to their customers, whilst reducing the need for live operators to deal with routine or high volume call types. Human resources can then be allocated more efficiently, concentrating on more complex or higher value activities.

Speech-enabled call centre applications give companies significant returns on their investments. It is estimated that integrating speech recognition technology into applications can provide a payback within 6-12 months in those call centres that maintain more than 50 live operators. With the advent of SRC’s applications hosting services, an increasing number of call centres will be able to take advantage of dramatic operational savings without major upfront investment in new platforms and applications development.

About VXML

VXML (Voice eXtensible Mark-up Language) is a high level programming language for developing speech recognition based applications allowing voice dialogues to be specified. The VoiceXML Forum developed the dialogue language VoiceXML 1.0, which it submitted to the World Wide Web Consortium’s (W3C) Voice Browser Working Group. The W3C Voice Browser Working Group used those specifications as a model for the Dialog Markup Language. The W3C Voice Browser Working Group has augmented the Dialog Markup Language with the Speech Recognition Grammar Markup Language and the Speech Synthesis Markup Language. However, “VXML” is the term that is being used widely in the industry to describe all these elements.

VXML is now being used extensively for telephony-based speech recognition applications and for voice-enabled web applications. VXML offers a number of advantages over other mark up languages, such as HTML. HTML was designed as a visual language with emphasis on visual layout and appearance. Voice interfaces are much more dialogue oriented, with emphasis on verbal presentation and response. Rather than bloating HTML with additional features and elements, VXML was specifically designed to support speech dialogues. Version 2.0 of VoiceXML is currently being finalised and should be available towards the end of the year.

About SRC (The Speech Recognition Company)

SRC Enterprise builds speech recognition and digital dictation solutions for the corporate desktop. SRC Enterprise also offers industry unique services based on its own market leading expertise including SRC Vocabulary Building and SRC VocaLinks Consulting. SRC Vocabulary Building develops specialist speech software vocabularies for the professions and bespoke vocabularies for the corporate market. The SRC VocaLinks Consulting service leverages unique, patent-pending SRC VocaLinks Technology, enabling customers to re-engineer their existing data capture, entry and processing workflow with speech recognition technology, thus gaining significant productivity and cost-efficiency gains.

SRC Telecom builds upon the company’s core speech recognition expertise with a range of speech telephony applications. In partnership with leading technology manufacturers, SRC Telecom uses its core skills in advanced telephony speech application design to automate call handling for customer information and transactions. SRC Telecom delivers applications direct as well as hosting these applications on its own state of the art secure and scaleable platform.

SRC is privately owned, and is backed by leading financial institutions including 3i Group and Cazenove & Co..

Media Contacts:

Peter Linton
Media Link
0118 984 3386
peter@medialink.co.uk

Richard Whale
Marketing Manager
SRC
richardw@src.co.uk
http://www.src.co.uk

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