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…Global magazine and book retailer embraces the MicroStrategy platform for intuitive,
web-based query and reporting…

MicroStrategy Incorporated, a leading worldwide provider of business intelligence software,
today announced that WH Smith PLC, the United Kingdom's largest magazine and book retailer
with locations worldwide, recently selected MicroStrategy 7™ to anchor its business
intelligence initiatives. This $1 million software license agreement will enhance WH Smith
employees' ability to perform online sales and profitability reporting. WH Smith will soon
extend its business intelligence capabilities by deploying MicroStrategy Narrowcast Server™
across its enterprise to deliver personalised, proactive information to its employees.

"WH Smith chose the MicroStrategy platform because of its intuitive user interface, rapid
deployment, and easy customisation and integration capabilities," said Mark Leckie, Business
Systems Manager at WH Smith PLC. "MicroStrategy's strong partner relationship with ICL and
its willingness to satisfy our business and commercial requirements contributed to
MicroStrategy becoming our business intelligence corporate standard."

MicroStrategy's platform will make it possible for a wide range of employees, including
senior management and store, area, and regional managers to perform intuitive, Web-based
query and reporting against the existing Teradata data warehouse. WH Smith employees will
also be able to receive exception alerts delivered through SMS and email - making it easier
for them to act on trends and drive strategic decision-making at all levels.

"Being chosen by a leading organisation like WH Smith for its business intelligence needs, is
yet another milestone in our achievements," said Bob Skeens, UK country manager. "Through
our proven technology, we can enable WH Smith to be on the forefront of turning insight into
actions, thus maintaining its lead in the market."


About WH Smith PLC

WHSmith is one of the leading UK retailing groups incorporating market leading companies in
the areas of retailing, consumer publishing and news distribution and is the number one book
and magazine seller in the UK. Approximately 530 high street retail stores (including renamed
stores acquired from John Menzies) sell reading material, stationery, music, computer games,
and videos. WH Smith also runs approximately 190 stores in European airports and train
stations, more than 500 stores in US airports and hotels, and approximately 20 stores in
Australia, Singapore, and Hong Kong mainly in Airports. WH Smith sells online through its site, and operates the largest newspaper and magazine distributorship in the
UK. It also owns Hodder Headline, a top UK trade publishing house.

About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of Intelligent E-Business software and related
services. MicroStrategy's technology platform is creating a new generation of one-to-one
e-business solutions that enable global 2000 organisations to build personal relationships
with their partners, supply-chains, and customers. MicroStrategy delivers these solutions via
web, wireless, and voice. In addition to its industry leading technology, MicroStrategy also
offers a comprehensive set of consulting, training and support services for its customers and

MicroStrategy has approximately 1000 customers across such diverse industries as retail,
finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer
packaged goods. MicroStrategy also has entered into relationships with more than 270 systems
integrators, application development and platform partners. For more information, please
visit MicroStrategy's Web site:

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