6 June 2001, London, UK – Permission-based email and SMS marketing expert Messagizer (www.messagizer.co.uk) today made a decisive entrance into the UK with the announcement of eight strategic partnerships with companies keen to benefit from increased revenues, enhanced customer relationships and reliable push technology. Businesses including adventurous travel site, eDreams, special interest community, theMutual.net and online music club, Vitaminic.co.uk, will be among the first to benefit from Messagizer’s expertise in creating, delivering, managing and monetising opt-in customer newsletters. Deals have also been struck with Dig It, Front of Mind, The Ski Club of Great Britain, The London Theatre Guide and The Good Web Guide, with more partnership deals in the pipeline.
Messagizer’s pedigree is impressive, coming as it does from the Italian Buongiorno! group, the number one push marketing company in Europe. With over six years’ experience of this fast-developing market, the Buongiorno! Group’s credibility and experience outstrips that of other push marketing companies currently operating in the UK. The Messagizer offering includes:
· Complete and tailored solutions, whether clients need advertising sales, high quality content, a sophisticated delivery mechanism or all three.
· Targeted advertising opportunities for clients and agencies.
· Solutions that can deliver revenue streams to either replace or enhance disappointing banner revenues.
· Reliable, scaleable and user-friendly technology that has been developed in-house and tested over six years.
· Cross-platform services, with wireless communication via SMS a major part of its expertise.
Sarah Blair Gould, UK Marketing Manager for eDreams said: “As eDreams is a pan-European company it is important we have consistency in our messaging and it was clear that Messagizer and Buongiorno had both the technology and experience to help us build our community of independent travellers seeking a unique information and booking resource."
Ben Heaton, Managing Director of themutual.net, added: “By partnering with Messagizer we are capitalising on its technology and expertise in the permission based marketing sector. This enables us to build up profiles of users so we can offer them a personalised service. Messagizer is helping us turn our users into friends and our friends into customers.”
Paul Shalet, Messagizer’s CEO said: “We have an enviable reputation in Europe and the expertise and technology to make a huge impact on the UK market. Messagizer has a fantastic opportunity to maximise the success of companies’ Internet marketing, and it couldn’t have come at a better time. For us to launch with so many great names behind us in the current climate is clear testimony to that. I’m very excited to be a part of it.”
Messagizer is the UK arm of the Buongiorno Group, Europe’s leading digital push marketing service. Messagizer specialises in the delivery of news, entertainment, leisure, personal finance and business information through permission based e-marketing. This is achieved using Messagizer’s unique push technology, B!3a, which can handle mass volumes of emails and SMS, tracks customer behaviour and has multichannel integration. Messagizer also develops and administrates permission-based marketing services on behalf of other companies and institutions, and has a firm commitment to quality content and protecting privacy. Buongiorno reaches over 16m subscribers in Europe, 3m subscribers on wireless platforms. For more information visit http://www.messagizer.co.uk
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For further information please contact:
Sophie Brown or Nicky Jurkschat
T: 020 7224 4554
F: 020 7486 4959
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