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Opens European Offices; Delivers Applications in French, German and Spanish; Announces Customers and Partners

MAIDENHEAD, UK - Blue Martini Software, Inc., (NASDAQ: BLUE) a provider of next generation customer relationship management (eCRM) applications that help companies to understand, target and interact with their customers and business partners, today announced that it has expanded its European operations to meet the growing demand for its external customer relationship management (eCRM) applications in the region. The company now has offices in Paris, Munich, Maidenhead, Stockholm, Milan and Amsterdam and offers training in London and Paris.

The company also announced the availability of the Blue Martini 4 eCRM application suite localised in German, French, Spanish and Japanese and with double-byte character-set support [see separate announcement]. The application suite enables companies to understand, target and interact with their customers and business partners in their native languages and currencies, across multiple touch points, including websites, partner extranets, supplier portals, marketing campaigns, wireless devices and call centres.

"We are expanding our operations in Europe with new offices, localised applications and partners to meet the growing demand for our eCRM applications," said John Crouch, vice president of Blue Martini Software's European operations. "Companies throughout the world are looking for applications to help them build profitable customer and partner interactions and drive revenues. The Blue Martini 4 application suite was designed to meet those needs."

Leading European companies such as The Benetton Group, one of the world's leading clothing, accessories, footwear, sports equipment and performance wear companies; Debenhams, the UK's favourite department store; Levi Strauss Europe, clothing manufacturer; Sainsbury's, a leading UK grocer; Sonae, a Portuguese holding company and Virgin Wines, UK-based wine retailer, are deploying the Blue Martini application suite to address their eCRM needs.

According to the Benetton Group, "Blue Martini Software was selected for its comprehensive multi-lingual and multi-currency capability, its speed of implementation and because it is easy to manage and updates the site without a large technical staff. Blue Martini delivers all of the functionality and flexibility required, out of the box, with little or no customisation."

The company also announced that Accenture, Andersen, Cap Gemini Ernst & Young, Conchango, Inforte, eFORCE and Plaut are partnering with Blue Martini Software in Europe to provide integration and consulting services for its customers. To date Blue Martini Software has trained more than 120 consultants in Europe on its applications, with 300 planned by the end of 2001.

About Blue Martini Software

Blue Martini Software delivers on the promise of CRM. With the Blue Martini 4 eCRM application suite, Blue Martini Software helps companies understand, target and interact with their customers and business partners across multiple touch points. The suite includes four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Each application can be used individually to meet a specific business need, or as a complete suite for managing catalogues, content, transactions, campaigns, analysis and personalisation. Blue Martini Software's customers include Canadian Tire Corporation, Harley-Davidson, Iomega Corporation, Levi Strauss & Co., Oncology Therapeutics Network (OTN), Polaroid Corporation, PublixDirect and Saks Fifth Avenue. Blue Martini can be reached at +44 (0)1628 421792 or

Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners.

This news release regarding Blue Martini Software includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new applications or application enhancements by Blue Martini Software, risk as related to market acceptance of Blue Martini Software's applications; customisation, deployment and/or operational delays or errors associated with Blue Martini Software's applications or those of third parties; Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties; activities by Blue Martini Software and others regarding protection of intellectual property; and release of competitive applications and other actions by competitors. Further details on these risks are set forth in Blue Martini Software's filings with the Securities and Exchange Commission ("SEC"), including its filing on Form 10-Q for the quarter ended March 31, 2000. These filings are available on a website maintained by the SEC at These forward-looking statements are generally identified by words such as "expect," "anticipate," "will," "intend," "believe," "hope," "assume," "estimate," "plan," "should," "designed to" and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking statements.

Cally Finch/Natasha Dahanayake
The Weber Group Europe
020 7240 6189

Alastair Martin
Blue Martini Software
01628 421796

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