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Integrated Suite Enables Companies to Drive Revenues Across Multiple Channels, and Build Profitable Relationships with Customers and Partners Globally

MAIDENHEAD, UK (6, June 2001) - Blue Martini Software, Inc., (NASDAQ: BLUE) a provider of next generation customer relationship management (eCRM) applications that help companies to understand, target and interact with their customers and business partners, today announced the availability of the Blue Martini 4 external customer relationship management (eCRM) application suite localised in German, French, Spanish and Japanese, and with double-byte character-set support. The application suite enables companies to understand, target and interact with their customers and business partners in their native languages and currencies, across multiple touch points, including websites, partner extranets, supplier portals, marketing campaigns, wireless devices and call centres.

The Blue Martini 4 application suite is designed to decrease the costs associated with managing worldwide eCRM deployments by enabling business users to centrally create and manage web-based content, catalogues and marketing campaigns in multiple languages and currencies out of a single Unicode database. The Blue Martini eCRM application suite also makes it easy for companies to do business whenever and however they want via mobile touch points such as cellular phones, wireless devices and in-store mobile handheld devices.

"Our customers have global businesses and they are seeking solutions that enable them to build profitable customer and partner interactions in any language. We designed the Blue Martini 4 eCRM application suite with those customers in mind," said John Crouch, vice president of Blue Martini Software's European operations. "The Blue Martini 4 application suite is designed to make it easy and cost-effective for companies to do business outside of their country."

Blue Martini Software also announced today that it has expanded its European operations to meet the growing demand for external customer relationship management (eCRM) applications in the region [see separate announcement]. The expanded operations include company offices in Paris, Munich, Maidenhead, Stockholm, Milan and Amsterdam and offers training in London and Paris, as well as partnerships with leading integration and consulting services companies, including: Accenture, Andersen, Cap Gemini Ernst & Young, Conchango, Inforte, eFORCE and Plaut.

"Andersen and Blue Martini Software have worked together to provide the necessary functionality to meet the current and anticipated needs of our global clients," said Pete Koltis, Andersen's partner in charge of the Blue Martini Software alliance. "Andersen's clients have indicated that multilingual support and product localisation are critical areas for support of their internal users and processes as well as to enhance their business partnerships and customer experiences through multiple channels."

The Blue Martini eCRM application suite supports millions of collaborative, personalised interactions with customers, channel partners and suppliers. The tightly integrated suite consists of four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service.

* Blue Martini Marketing is a powerful marketing solution that enables companies to target, acquire and retain customers. It manages targeted campaigns and personalised offers across multiple touch points to acquire customers and increase revenue. And, ensuring continuous improvement, it provides users with Web-based access to customer analysis and campaign results.

* Blue Martini Commerce is a full-featured enterprise application for selling directly to businesses and consumers. It delivers compelling, personalised interactions - increasing conversion rates and order sizes. It allows customers to buy when, where and how they want, including over the Web and through mobile devices.

* Blue Martini Channels delivers a comprehensive channel management solution for maximising revenues through channel partners and online marketplaces. It provides portals that equip a company's resellers and distributors with the information and tools they need to sell a company's products most effectively.

* Blue Martini Service enables unparalleled customer service over the phone or web, helping a company to drive revenues and achieve high customer satisfaction. It increases conversion rates and order sizes by equipping customer service representatives (CSRs) with rich product information so they can effectively represent products and close sales.

The Blue Martini 4 suite provides the high performance, 24-by-7 availability, legacy integration and ease of management that companies need for building and deploying global mission-critical eCRM ventures. The Blue Martini 4 suite offers visual tools and pre-built adapters for integrating external systems through Enterprise Java Beans (EJB), Extensible Mark-up Language (XML), Common Object Request Broker Architecture (CORBA), Microsoft's COM/DCOM and IBM's MQ Series interfaces. It provides seamless integration with leading applications such as SAP, Agile, Oracle, PeopleSoft, Siebel, Ariba and Commerce One and popular enterprise application integration solutions.

Pricing and Availability

Localised versions of the Blue Martini 4 suite and its four applications - Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service - are expected to ship at the end of this month. Each application is available separately or all four can be purchased as an integrated suite. Pricing starts at 100,000 EUROs per CPU for the suite.

About Blue Martini Software

Blue Martini Software delivers on the promise of CRM. With the Blue Martini 4 eCRM application suite, Blue Martini Software helps companies understand, target and interact with their customers and business partners across multiple touch points. The suite includes four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Each application can be used individually to meet a specific business need, or as a complete suite for managing catalogues, content, transactions, campaigns, analysis and personalisation. Blue Martini Software's customers include Canadian Tire Corporation, Harley-Davidson, Iomega Corporation, Levi Strauss & Co., Oncology Therapeutics Network (OTN), Polaroid Corporation, PublixDirect and Saks Fifth Avenue. Blue Martini can be reached at +44 (0)1628 421792 or

Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners.

This news release regarding Blue Martini Software includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new applications or application enhancements by Blue Martini Software, risk as related to market acceptance of Blue Martini Software's applications; customisation, deployment and/or operational delays or errors associated with Blue Martini Software's applications or those of third parties; Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties; activities by Blue Martini Software and others regarding protection of intellectual property; and release of competitive applications and other actions by competitors. Further details on these risks are set forth in Blue Martini Software's filings with the Securities and Exchange Commission ("SEC"), including its filing on Form 10-K for the quarter ended March 31, 2000. These filings are available on a website maintained by the SEC at These forward-looking statements are generally identified by words such as "expect," "anticipate," "will," "intend," "believe," "hope," "assume," "estimate," "plan," "should" and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking statements.

Cally Finch/Natasha Dahanayake
The Weber Group Europe
020 7240 6189

Alastair Martin
Blue Martini Software
01628 421796

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