BLUEKITE NAMES ROBIN ABRAMS AS NEW PRESIDENT AND CEO Wednesday 6 June 2001 PDF Print Former Palm and Apple Computer Executive to Lead BlueKite's Expansion London - June 6, 2001 - BlueKite.com, a leading mobile Internet software provider, today announced the appointment of Robin Abrams as president and CEO. Abrams brings more than 20 years of senior executive experience to BlueKite, including recent roles as chief operating officer at Ventro and president of Palm Computing (formerly a division of 3Com). At BlueKite, she will drive the Company's expansion into Eastern Asian markets and advance BlueKite's product offering with both new and existing customers in Europe and the Americas. "Ms. Abrams' past experiences and overall credentials bring further depth to BlueKite in technology and corporate leadership, as well as strong relationships in the financial community," said BlueKite's Chairman Bill Hipp. "Her background fits well with BlueKite's focus on the end-user experience and global markets. She has spent most of her career addressing customers' needs in order to bring them functional and reliable products, and we believe she can help accelerate end-user adoption as BlueKite continues to lead the industry in product innovation." Abrams' proven strategic, leadership, and operational expertise come from holding numerous executive positions in both the U.S. and abroad. At Ventro, she helped shape Chemdex into a pioneering position and evolved its business model, and at 3Com she helped extend Palm's leadership in the worldwide handheld computing market. Prior to 3Com/Palm, Abrams also served as president and CEO of VeriFone, Inc., a subsidiary of Hewlett-Packard, where she led the traditional point-of-sale business and the growth of electronic commerce markets for smart cards and Internet solutions. "Based on my past experiences, I recognise the vast opportunity that the mobile Internet represents, and subsequently the level of growth BlueKite's business can achieve as a result. Our strongest asset is a world-class team of employees. In addition to our team, we also have the leading, most established customer base in the industry - an industry that BlueKite helped start by focusing on value-creating solutions for service providers. BlueKite is destined to become the global leader in one of the world's fastest growing industries," said Abrams. With the addition of Abrams, David Cox, BlueKite's founder as well as president and CEO since the company's launch in 1997, will continue to contribute to BlueKite's success by serving as an advisor to the executive team. After raising nearly US$50 million in venture capital financing and growing the company into a leader in the emerging wireless software industry, Cox believes that Abram's appointment is a validation of BlueKite's past success and future potential. "BlueKite has grown from a relatively simple idea into a 100+-person company with partners and customers around the world, not to mention an extremely strong asset base and technology platform," said Cox. "The combination of Ms. Abrams' demonstrated capabilities and our existing team will propel BlueKite to the next level of success." Abrams' senior management positions at Apple Computer included serving as president of the Americas and vice president and general manager of Apple Asia. Before joining Apple, she also spent eight years with Unisys in several senior-level positions. Abrams holds Bachelor of Science and Juris Doctor degrees from the University of Nebraska. About BlueKite.com Established in 1997, BlueKite is a leading Internet software company that provides a platform enabling the efficient delivery of rich content to mobile computing devices. Service providers around the globe such as BT Cellnet, Connect Austria, Sprint PCS, Swisscom, and Telfort have built mobile Internet services upon BlueKite's technology. BlueKite also partners with device manufacturers, including Mitsubishi Electric Telecom and Sierra Wireless, to offer enhanced wireless data services. Headquartered in San Francisco, BlueKite has an engineering and design center in southern California and European operations in the UK, France, Denmark, and the Netherlands. For more information, please visit www.bluekite.com or call +1 415 369-3700 in the U.S. or +44 207 9079790 in the UK. 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