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· Transition from consultancy operation to solutions provider

· Empowering customers to deliver personalised communications

· Annual growth rate exceeds 400%

London 6 June: Formed in January 1997, imagin has transitioned from being a consultancy operation to a CRM & eCommerce solutions provider. They have developed a suite of software products and supporting services using Web and new media technologies to effectively manage relationships and provide end-to-end digital trading.

Dr Zenon Gray, founder and CEO of imagin Europe Ltd said, “It seemed to me that every customer facing organisation I came across was only interested in pushing their products. No one seemed to acknowledge the real needs of their customers, treating them as wallets rather than individuals. I wanted to start a company that would develop trading and relationship management solutions that genuinely understood the customer, recognised the value of their relationship with business and met their needs on an individual basis.”

Funded by a leading VC imagin spent 18 months performing highly focussed consultancy and business analysis. “We listened to the marketplace, consumer needs and translated these requirements into a supportive product architecture. We then developed the technology that would allow us to realise this fundamental change in our strategic direction.” added Gray. “We chose to adopt the, then emerging, J2EE & XML standards as strategic for development – a decision that has since proved invaluable as other CRM & eCommerce solution providers are only now realising the urgent need to port their software to this accepted standard.”

During 2000 imagin tested their solution in various customer beta sites in readiness for a 2001 launch. “We have a proven and referenceable technology in place with a high calibre management team whose expertise is drawn from previous roles in Price Waterhouse Coopers, Chordiant, Oracle and Cap Gemini Ernst & Young. We are fully committed to delivering innovative customer-centric solutions to our clients.” continued Gray.

imagin’s Business Service Provision (BSP) Division was set up to enable customers to quickly and easily implement CRM and eCommerce initiatives. Their unique risk and reward model meets the needs where budget would normally be a prohibitive factor. This, together with an experienced professional services team results in creating a new channel to market that drastically reduces time to market of customers’ products and services.

Customer service has always been a basic tenet of profitable commerce. imagin is currently experiencing annual growth rates of over 400%. “We are delivering profitability to our clients through our approach to collaborative relationship management and commerce. We are empowering our clients to differentiate themselves through personalised marketing, by listening to their customers and offering solutions that match their exact needs.” concluded Gray.

About imagin

imagin was founded in January 1997 to develop a suite of software products and supporting services using Web and new media technologies to provide unique and compelling ways of managing consumer relationships. Since this time imagin has grown to 40 people and has a blue chip client base taken from the financial services and retail sectors.

As a UK company, imagin delivers a solution focussed on meeting the needs of the European market. Sales & Marketing, Engineering, Professional Services and Technical Support are located at the corporate headquarters in Berkshire, UK.

For further information, photographs or interview opportunities please contact:

Sue Eyles or Angela Jones
BlueBird Associates Ltd
01491 842940


Dawn Mancer
imagin Europe Ltd
01753 219927

This press release was distributed by ResponseSource Press Release Wire on behalf of Bluebird Associates in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit