Marketing Director Enables Enterprise Marketers To Deliver the Right Message to the Right
Customer at the Right Time
Chordiant Software, Inc. (NASDAQ: CHRD) today announced several enhancements to the Chordiant
Marketing Director Suite that give enterprise marketers more e-marketing muscle by allowing
them to build stronger, more valuable relationships with customers while maximising return on
investment from their marketing initiatives.
Chordiant Marketing Director Suite 3 is an enterprise-class marketing automation solution
that features the performance needed to power the most complex multi-channel, multi-stage
relationship marketing campaigns. This includes enhanced encryption features offering
additional data protection in outbound emails; the ability to combine multiple offers in a
single communication and track the effectiveness of each; and enhanced access to campaign
data for improved campaign analysis and optimisation.
"Using Marketing Director Suite 3, our customers can quickly and easily develop and implement
multi-channel marketing campaigns in just days," said Sam Spadafora, chairman and CEO of
Chordiant. "By tracking which campaigns are working, marketers can optimise their
interactions with individual customers, which ultimately enhances the bottom line
effectiveness of their campaigns."
Marketing Director Suite 3 Features and Benefits
Formerly known as Prime@Vantage, Chordiant Marketing Director Suite 3 enables enterprise
marketers to develop and execute personalised, multi-stage, multi-channel offers to
individual customers. As part of Chordiant's Unifying CRM Solution, Marketing Director Suite
3 integrates easily with Chordiant's Intelligent Customer Interaction Management (ICIM)
platform as well as existing applications and back-end systems to provide an enterprise-wide
customer relationship management solution.
Marketing Director's enhanced encryption capability and closer integration with database
security provides improved password management and email encryption functionality,
particularly valuable when including sensitive reference information in outbound emails.
The ability to include multiple offers within one communication is a boon to marketers who
actively seek cross-sell and up-sell opportunities. Marketing Director Suite 3 also provides
the ability to track the effectiveness of each offer and streamline the
business-to-individual marketing process.
Marketing Director also tracks real-time response information, including campaign exposure
and buying pattern data providing customers with the intelligence to use what they have
learned in one campaign to improve future campaigns. Enhanced data management features allow
detailed customer interaction history to be stored and recalled for continual intelligent
Marketing Director Suite 3 includes Marketing Director, Online Marketing Director, Mobile
Marketing Director and Marketing Optimizer, a complete suite of products that enable
marketers to develop, execute, track and refine multi-step, event-driven personalised
marketing campaigns that span both traditional (direct mail, print and broadcast advertising)
and electronic (e-mail, web and wireless) channels. Marketing Director Suite 3 offers an
open, flexible system that integrates easily with existing database architecture and scales
to over 100 million unique customer records.
About Chordiant Software
Chordiant Software (www.chordiant.com) delivers a Unifying Customer Relationship Management
(CRM) solution based on Chordiant's branded platform strategy, the Intelligent Customer
Interaction Management (ICIM) platform. Chordiant's ICIM platform provides highly scalable
building blocks for developing and integrating flexible CRM solutions into customers'
existing enterprise-wide systems.
No matter how consumers choose to communicate with the enterprise - through branch locations,
Web, e-mail, telephone or wireless access - the Chordiant Unified CRM Solution provides a
real-time, single view of each customer and a consistent, personalised process for every
interaction. It includes a comprehensive business process engine, which allows companies to
implement best business practices across multiple touchpoints. As a result of Chordiant's
sophisticated Marketing Automation Business Services, marketers can maximise their ROI
through the creation, execution and refinement of sophisticated direct marketing initiatives
that span both traditional and online channels. Chordiant empowers high-value contacts
designed to retain customers, grow revenue and drive profits during every contact.
In May 2001, Chordiant announced an asset purchase of the Java server technology from
ActionPoint Inc. (Nasdaq: ACTP) for $7.2 million in cash and stock. In addition to the Java
server technology, 20 employees will transfer to Chordiant. The Java server and application
components will accelerate Chordiant's J2EE application development efforts and provide
Chordiant with an HTML/DHTML and Java JSP applications framework.
Headquartered in Cupertino, California, and London, Chordiant maintains regional offices in
Boston; Chicago; Dallas; Manchester, New Hampshire; New York; Brentford, UK; Amsterdam;
Paris; Munich; Sydney and Melbourne.
This news release includes "forward-looking statements" that are subject to risks,
uncertainties and other factors that could cause actual results or outcomes to differ
materially from those contemplated by the forward-looking statements. For this purpose, any
statements contained in this news release that are not statements of historical fact may be
deemed to be forward-looking statements. Words such as "believes," "anticipates," "plans,"
"expects," "will," "would," and similar expressions are intended to identify forward-looking
statements. There are a number of important factors that could cause the results of
Chordiant, PrimeResponse or the combined company to differ materially from those indicated by
these forward-looking statements, including, among others, potential difficulties in the
assimilation of operations, strategies, technologies, methodologies, and products of the
acquired company; the risk of loss of key personnel of the acquired company; diversion of
management attention from other business concerns; and business risks including the risk of
variations in quarterly operating results, significant current and expected additional
competition, and the need to continue to expand product distribution and service offerings.
Further information on potential factors that could affect the financial results of
Chordiant, PrimeResponse or the combined company are included in risks detailed from time to
time in Chordiant's and PrimeResponse's Securities and Exchange Commission filings, including
Chordiant's Annual Report on Form 10-K filed on March 27, 2001; the joint proxy
statement/prospectus filed by both Chordiant and PrimeResponse on February 26, 2001;
Amendment No. 1 to the Form S-4 filed by Chordiant on February 26, 2001; PrimeResponse's
final prospectus for its initial public offering filed on March 3, 2000; and Chordiant's
final prospectus for its initial public offering filed on February 15, 2000. Also,
statements in this news release related to the expected benefits of the transaction are subj
and successful completion of technology and product development efforts; integration of the
technologies and businesses of Chordiant and PrimeResponse; unanticipated expenditures;
changing relationships with customers, suppliers and strategic partners; and other factors
described in both the Securities and Exchange Commission filings listed above and other
periodic reports filed by Chordiant with the Securities and Exchange Commission.
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