speed-trap.com, the Web data collection experts, have announced a
Value-Added Reseller (VAR) and software support agreement with Benchmark
Technical Services (BTS), Inc., of Atlanta, Georgia.
Under the agreement, BTS will utilise speed-trap's Prophet suite of
products for gathering data on end user interaction with internal Web sites
and customer relationship management (CRM) systems. In addition, BTS will
resell the Prophet product nationwide in the USA and will provide
first-tier support services to speed-trap clients.
The Prophet suite provides insight into the actual user experience of
individuals coming to a Web site because it collects real-time data on user
interaction with web pages and permits a wide variety of data analysis -
from simple clickstream to page audit trails to real-time replay of actual
user sessions on a Web site. It does this with unique, patent-pending
technology that collects and returns to a web site any or all events that
occur while the user interacts with the frames or pages that are being
monitored and analysed. In this way, each web page monitors its own use.
BTS, based in Atlanta, Georgia, is a leading supplier of comprehensive
on-site computer-related services. The company has a nationwide on-site
technical services group that specialises in PC, server and workstation
set-up, repair, upgrades, maintenance, networking solutions and software
support and training.
"We are pleased to have established this relationship with BTS because this
is our first VAR channel agreement in America and they give us a
tremendous foundation on which to build," said Regis McCafferty, speed-trap
vice president of sales. "Their support capabilities are unrivalled and
will provide us with the support infrastructure we need nationwide. BTS
services every zip code in the USA.
"In addition, BTS has shown their commitment to Prophet through the
purchase of the software for use both on their own web sites and as a key
component of their evolving CRM strategies," McCafferty added.
"This relationship with speed-trap fits perfectly with our software sales
and support offerings," said Scott Rooks, BTS president. "We feel that this
technology offers significant advantages to site operators because of its
real-time performance monitoring. In conjunction with our other services,
Prophet will provide the type of market differentiation we've been
searching for. "Prophet will also provide us with a leg up on our
competition because no one is offering a program that captures as much
usage data so quick and accurately," added Rooks. "We feel this kind of
data will be a must for all internet and web related sites to see trends
that change this business so quickly."
speed-trap.com is a UK-based e-commerce performance management company with
headquarters in Newbury, U.K. and offices in San Francisco, California and
Boca Raton, Florida. The company builds the tools and technology that the
emerging generation of business-quality Web sites, Web applications and
wireless solutions will use to build fast, usable, efficient and profitable
solutions to meet the demands of today and tomorrow. speed-trap.com was
founded in January of 2000 specifically to exploit its patent-pending
technology that allows a unique insight into how real users and customers
interact with on-line applications.
About Benchmark Technical Services
Based in Atlanta, Georgia, USA, BTS provides services and support for PC
and PC-related products. Its business strategy of providing a full range of
customer service, training and multi-vendor support has proven very
successful. BTS offers a complete menu of technical services for on-site,
remote, depot and logistics support for its clients.
Editors: for further information contact:
Tel: (561) 997 6744
President & COO
Tel: (770) 840 3289
Tel: +44 (0)1635 230630
Eric Leach Marketing Ltd
Tel:+44 (0) 20 8758 7587
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