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-- Companies to integrate SAS(r) analytical CRM, business intelligence, and data mining solutions, enhancing BroadVision's offerings --

SAS Institute, the market leader in analytical CRM and customer data warehousing, and BroadVision (Nasdaq: BVSN), the leading provider of personalised e-business applications, today announced at BVision2001, the fifth annual BroadVision International User's Conference, in Las Vegas, Nevada, that they have signed a Memorandum of Understanding whereby the companies will create a global strategic alliance to enable organisations to build a comprehensive, 360 degree view of their customers that will effectively bring a "corner store" level of intimacy to the e-business.
Under the terms of the agreement, BroadVision's e-business applications will be integrated with SAS' powerful analytical CRM and data warehousing solutions to enhance BroadVision's e-commerce functionality. The resulting solutions will benefit BroadVision and SAS users by dramatically improving the intelligence and clarity of interactions with their clients, enabling them to understand and optimise the value of every customer.

The combined offering features a closed-loop system that will enable BroadVision software to more effectively "learn" from every customer interaction, and share that learning with other customer touchpoints. With SAS solutions, BroadVision-powered businesses will be able to combine information from all of their customer channels-brick or click-and enrich that information with demographic, attitudinal and other non-transactional information to fill in the missing pieces of the customer puzzle. BroadVision and SAS users can apply this information to increase the value of every customer relationship, providing them with the optimal offer in the right place at the right time, on-line or off.

"We've experienced tremendous demand from customers to develop a packaged offering combining SAS' powerful portfolio of analytical CRM solutions with BroadVision's e-commerce applications. So we've stepped up to the plate to deliver a tightly integrated, easy to implement joint solution that will enable companies to optimise their complex customer relationships on a 1to1 level," said Graeme Woodley, senior vice president, business development and channel operations at SAS. "For SAS, the agreement with BroadVision supports our objective of integrating with leading customer-facing transactional applications to provide organisations with the intelligence needed to interact more effectively with their customers and gain an increased ROI on their CRM technology."

As an indication of the strength of the e-commerce market in general, IDC's worldwide estimate for e-commerce application revenue for 2001 is estimated at US$9.9 billion with a projected Compounded Annual Growth Rate of 66% from 1999 to 2004.

"We think the real winners in this alliance with SAS are our customers," said Roger Goulart, senior vice president, strategic alliances for BroadVision. "A key strength of BroadVision applications is their ability to enhance customer, partner and employee relationships. By making the online experience more efficient, BroadVision saves the customer time, builds customer loyalty, and improves the lifetime value of each customer. SAS takes this value proposition not only a step deeper but also a step wider: deeper in the sense that SAS' analytics are the de facto industry standard; wider in SAS' ability to pull and analyse information from a wide range of data sources. This new combination will enable organisations to maximise the life-time value of their customers, helping them to optimise their multi-channel customer relationships."

As part of this alliance, SAS will become a key BroadVision partner for analytics, including analytical CRM solutions, Business Intelligence, and customer data warehousing. BroadVision will become a key SAS partner for e-business solutions. The two companies will focus initially on the financial services and telecommunications markets.


About BroadVision

BroadVision (Nasdaq: BVSN, Neuer Markt: BDN) develops and delivers an integrated suite of packaged applications for conducting e- commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organisations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.

BroadVision--founded in 1993, public since 1996--has more than 1,000 customers and is a component stock of the Standard & Poor's 500 Index. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, California and can be reached at info@broadvision.com.

About SAS

SAS is the world leader in e-intelligence software and services, enabling its customers to turn
raw data -- including the vast quantity generated by e-business -- into usable knowledge.
Software from SAS, the world's largest privately held software company, is used at more
than 35,000 business, government and university sites in 110 countries. SAS' 2000 revenues
totalled $1.12 billion.

For further information, please contact the team at the SAS press office on:
tel:+44 (0)20 7544 3178, fax:+44 (0)20 7240 1910 or e-mail
saspressoffice@webergroup.co.uk

For more information on SAS, please visit http://www.sas.com/uk

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. (r) indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright (c) 2001 SAS Institute

BroadVision and BroadVision One-To-One are a trademark or registered trademarks of BroadVision, Inc. SAS and all other SAS product or service names are registered trademarks or trademarks of SAS in the United States and other countries. (r) indicates USA registration. All other trademarks are the property of their respective owners.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. (r) indicates USA registration. Copyright (c) 2001 SAS Institute Inc. Cary, NC, USA. All rights reserved.

Safe Harbor

The foregoing paragraphs include forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements involve risks and uncertainties. For such statements, each company claims the protection of the safe harbor for forward-looking statements under the Private Securities Litigation Reform Act of 1995. Factors that could cause actual results to differ from those contained in the forward-looking statements include, among others, the ability of the parties to attract and retain a broad range of purchasers, suppliers and trading partners, the parties' ability to successfully deliver a joint solution to customers, the anticipation of the growth of certain market segments, the positioning of the parties' products in those segments, the competitive environment in the software industry, dependence on other products, changes to operating systems and product strategy by vendors of operating systems, and the importance of new products. For a discussion of these and other risk factors that could affect the parties' businesses, see "Risk Factors" in each party's filings with the Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 20**, and its quarterly report on Form 10-Q for the quarter ended ***, 2001.






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