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Award-winning store group selects Microsoft, Conchango and Blue Martini Software to deliver updated web site

June 7 2001: The new eCommerce site for leading store group Debenhams is being developed by a unique collaboration of technology providers Microsoft, Conchango and Blue Martini Software. The three industry leaders will implement a customer-focused site with increased personalisation to transform Debenhams' online proposition into a more customer-friendly website. The site, due to go live in Autumn 2001, is designed to be easier to navigate and more customer-focused with the aim of building relationships with both the existing on-line customers and new ones.

According to Simon Hawkes, eCommerce Director, Debenhams, the new, more logical, site will enable Debenhams to build "important relationships with our existing customers delivering a consistent and personalised on-line shopping experience".

The framework for this next generation site was developed by Conchango, who was also responsible for the delivery of the store group's existing website, with its Queens Award winning wedding list service. Following a comprehensive competitive analysis, Microsoft was selected as the strategic enabler to provide the technology platform which could both support the new compelling online offer and enable it to be easily integrated with existing store operations and business processes. The Blue Martini 4 eCRM application suite will power the site and Conchango will work with Debenhams' in-house team on implementation, as well as the redesign of the site.

Mike Altendorf, Joint Managing Director, Conchango, explains: "We have partnered with Microsoft and Blue Martini Software to make the award-winning site even better. Through taking the time to understand the business drivers behind the site, researching and understanding Debenhams brand and target markets, we have been able to develop a strategy and implementation plan to create a solution to match Debenhams' needs exactly."

Microsoft is delighted to have been selected as the technology partner. "Our platform will further enhance the business agility, scalability and reliability of," says Adrian Morrish, retail industry manager. "This project is a unique working partnership which will provide a solution that reinforces Debenhams' commitment to Microsoft through implementing Windows and SQL architecture."

"Debenhams is known for its innovative customer service that spans multiple channels, with a reputation for anticipating what its customers want, and delivering it when, and where they want it," says John Crouch, vice president of European Operations, Blue Martini Software. "Blue Martini Software specialises in applications that increase revenues and cut costs, while driving profitable relationships with customers. Our software will be a natural step to Debenhams online offering."

Note to Editors:


Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software for personal computers and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries. Other product and company names herein may be trademarks of their respective owners. For more information visit


Conchango is a global provider of business technology solutions. Established in 1991, Conchango has almost ten years experience and a team of 260 consultants dedicated to delivering creative solutions to strategic business challenges. Working in seamless partnerships with clients, Conchango develops integrated solutions across three specialist areas: business, technology and creativity.

Conchango's 'e-nablers' framework has been designed to support the delivery of measurable results in three months. The framework complements the company's holistic approach to projects, examining and understanding individual clients' business needs to deliver bespoke solutions that meet and even exceed expectations. The strength of this approach is reflected in the fact that 70% of business is repeat business.

Conchango has clients worldwide in the financial, retail, entertainment and energy sectors. They include Guinness World Records, Bristol & West, StarMedia, Enron, Debenhams and BIC. Working in strategic partnership with global technology owners, Conchango has relationships with Microsoft, Knosys, Cisco, Informix, Blue Martini and Tibco.

Headquartered in Surrey, UK, Conchango has offices in London, New York, Houston, Connecticut and Frankfurt. For more information please see

Blue Martini Software

Blue Martini Software (Nasdaq: BLUE) delivers on the promise of CRM. With the Blue Martini 4 eCRM application suite, Blue Martini Software helps companies understand, target and interact with their customers and business partners across multiple touch points. The suite includes four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Each application can be used individually to meet a specific business need, or as a complete suite for managing catalogues, content, transactions, campaigns, analysis and personalisation. Blue Martini Software's customers include Canadian Tire Corporation, Harley-Davidson, Iomega Corporation, Levi Strauss & Co., Oce Technologies, Oncology Therapeutics Network (OTN), Polaroid Corporation, PublixDirect and Saks Fifth Avenue. Visit the website

Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners.

This news release regarding Blue Martini Software, Debenhams, Microsoft and Conchango includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new applications or application enhancements by Blue Martini Software, risk as related to market acceptance of Blue Martini Software's applications; customization, deployment and/or operational delays or errors associated with Blue Martini Software's applications or those of third parties; Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties; activities by Blue Martini Software and others regarding protection of intellectual property; and release of competitive applications and other actions by competitors. Further details on these risks are set forth in Blue Martini Software's filings with the Securities and Exchange Commission ("SEC"), including its filing on Form 10-Q for quarter ended March 31, 2000. These filings are available on a website maintained by the SEC at These forward-looking statements are generally identified by words such as "expect," "anticipate," "will," "intend," "believe," "hope," "assume," "estimate," "plan," "should" and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking statements.

Cally Finch/Paula Oliver
The Weber Group Europe
Tel: 020 7240 6189

Alastair Martin
Blue Martini Software
Tel: 01628 421796

This press release was distributed by ResponseSource Press Release Wire on behalf of Golin in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit