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Shilen Patel, until recently marketing manager of Guinness in Ireland, has been selected to join the network of consultants who control the e-business resource

The website, which is the brainchild of new media author and strategist Ashley Friedlein, has no offices or staff and much of its content is kept up to date by a team from all over the world who have never met. Launched in October 2000, it has attracted over 3,000 registered users who have free access to cutting edge e-business advice, expert forums and over 400 white papers from leading consultancies such as Accenture, KPMG, McKinsey, Mainspring, IBM and Sapient.

Since leaving Guinness, Patel has also set up his own new media and experiential marketing consultancy - Marinate - where clients include Diageo (Guinness, Smirnoff, Johnnie Walker, Gordon's, Bailey's), Unilever and Coca-Cola. He commented:

"I firmly believe that digital media, used in the right way, have the potential to profoundly alter the way that relationships are built between brands and consumers. Marketers who embrace this unique opportunity wholeheartedly will undoubtedly see the strength of their brands grow. e-consultancy is the leading online platform for thought leadership in the digital sector in the UK so I'm looking forward to giving my insight and no doubt debating my views with other experts."

Other 'e-consultants' include: Daryl Arnold (CEO of Profero), Matthew O’Riordan (Technical Director of Thinc!) Murray Anderson (interactive TV strategist at Wheel), Alex Judd (CTO of Skywire Wireless Solutions), Sam Owens (CEO of content consultancy netdefinition), Paul Tinsley (Design and Usability Consultant), Rohit Talwar (CEO of Fast Future Ventures), Xavier Adam (CEO of Xav Adam Public Relations) and Barney Loehnis (Director of Business Development for Warner Bros).

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Further information:
Shilen Patel (Marinate) 020 7234 0903 /
Nick Heath (Ink PR) 020 735 01 736 /

This press release was distributed by ResponseSource Press Release Wire on behalf of Econsultancy in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit