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London 11 June 2001 – Leading mobile software and portal technology provider, room33, has entered an agreement with Föreningen Rockparty, organisers of the Hultsfredsfestivalen - the largest and longest running music festival in Sweden. Under the agreement, room33 is to provide concertgoers with updated information about concert times and other news directly to their mobile phones via SMS.

Festival organisers, Föreningen Rockparty have chosen the room33 m-info Mobile Marketing application to keep music fans informed of any changes to schedules and concert times. “The room33 m-info Mobile Marketing service offers a fast, effective and innovative channel through which to keep music fans informed,” said Fredrik Blom, press officer, Föreningen Rockparty.

The organisers are expecting more than 20,000 people to attend the festival this year, many of whom have mobile phones and use SMS every day. “In the past the size of the crowd has proven to be a problem when it comes to effectively communicating any changes or broadcasts to many people at once, “said Blom. “The m-info solution will allow us to get the information out quickly and effectively to a large number of people simultaneously.”

The festival is held over three days from 14 – 16 June in Hultsfred in the south of Sweden, features seven stages and more than 140 acts, including leading rock musicians such as Limp Bizkit, Manic Street Preachers and Iggy Pop.

“The room33 Mobile Marketing services are a suite of SMS-based applications that offer organisations new media channels for communicating directly with customers, “said Huw Hampson-Jones, CEO, room33. “Customers opt-in enabling an organisation to quickly and easily create direct communications channels and rich customer profiles – and for a low cost compared to traditional direct marketing methods. The Hultsfred agreement gives an idea as to the potential of such a service and the value it adds to the CRM process.”

Föreningen Rockparty will send messages both before and during the festival to those who have indicated an interest in receiving them. Others interested in signing up can do so at the popular festival website at

For further information contact:

Stephanie Sewell, Marketing Communications Manager, room33 Ltd
t: +44 0 1753 858 013 / f: +44 0 786 612 6823

Peo Olsson, VP Corporate Communications, room33 AB
t:+46 8 506 508 54 / f: +46 706 34 55 41

Lars Wallström, PR Manager, room33 AB
t: +46 08-506 508 53 / f: +46 706-35 55 32

visit the website:

About room33

room33 is the market leading mobile software and portal technology company, delivering wireless applications and services to both enterprise and consumers. Closely integrated and accessible from all wireless devices connected to the Internet, the room33 solutions are platform independent and future-proof.

As a business solution, the room33 package offers an advanced suite of products including our Open Service Platform - OSPr33 - a complete portal solution combining technology, content and hosting capabilities to telecommunications operators, ISP’s and other enterprises. room33 also offers a Mobile Marketing service - a dedicated mobile marketing resource, providing enterprises with permission-based, one-to-one marketing capabilities deliverable via SMS. The room33 Mobile Directory is the world's first downloadable, open-model Mobile Directory that harnesses the power of your own users to rapidly build pertinent and up-to-date listings.

As an end-user service the room33 branded consumer portal,, is a popular destination site. A global service available in 11 languages, gives users access to an innovative blend of wireless information, entertainment, communication tools, and applications.

Founded in 1998 in Mobile Valley, Stockholm, room33 AB is a member of the WAP Forum, the Mobile Applications Initiative (formerly the GPRS Application Alliance), Bluetooth SIG, W3C, the World Wide Web Consortium, and the Wireless Data Forum and is supported by regional offices in the UK and Spain.

This press release was distributed by ResponseSource Press Release Wire on behalf of room33 in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit