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Many businesses are failing to meet their customer's expectations and have spent millions on
customer relationship management software to little avail, often at the mercy of the 'one
size fits all' vendor. Companies are realising that the best-of-breed CRM solutions that
build rather than replace existing investments are the answer to realising a significant
return on their investment.

On Tuesday 19th June at the Waterloo IMAX, London, Chordiant, BroadVision, Accenture, Data
Distilleries and IBM will present the Best of Breed Symposium: 'Cracking the Customer'. At
this unique event, these leading CRM vendors will come together to discuss, with live
demonstrations, why a best-of-breed approach for B2C CRM is superior to a one size fits all
package to implementing an effective CRM strategy.

In addition to the exhibition and speaker presentations, you'll hear from industry analysts,
the META Group, about why interaction management is rapidly becoming the dominant CRM model.

WHEN: 09.00 - 15.30, 19 June 2001

WHERE: Waterloo IMAX cinema, London

Targeted toward prospective customers, Chordiant are extending this invitation to the media.
For more information and to secure your attendance at the event, please follow one of the
below options:

HOW:
Online: http://www.chordiant.com/crackingthecustomer/reginfo.html
E-mail: registration@chordiant.com
Phone: 01462 490609
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