Leading international management journal and on-line management information publishing group, MCB University Press has changed its name to Emerald. The move reflects the significant success of the company’s existing Emerald brand, which leads the field in the supply of on-line full text articles, and the company’s plans to position itself for significant international growth. The move also allows the company to devote considerable resource to its widely successful and popular collaborative partnership programme where libraries benefit from tailored subscription services by forging long term partnerships with Emerald.
According to Bill Russell, Sales and Marketing Director of Emerald,” As a brand Emerald’s figures speak for themselves. Between January 2000 and May 2001, subscriptions to the Emerald Fulltext database tripled. Currently over 250,000 Emerald articles are downloaded each week and this figure continues to grow. It is a truly global picture too with 85% of Emerald customers outside the UK. Users range from the major international academic libraries to the corporate research departments of the world’s largest companies.
“In short the brand, which has become hugely visible, embodies everything about the direction of the company and where we aim to be. It made complete sense therefore to change the company name as part of our continuing growth strategy. Extensive customer research has supported this. The name change may alter the positioning but it has not changed what drives the company – to provide our customers with the highest quality information, through multi-channel accessibility supported by good value and excellent customer care.”
For Further Information Please Contact:
The Right Image
T. 01932 240055
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About Emerald http://www.emeraldinsight.com
Emerald, formerly MCB University Press is the leading international publisher of academic and professional journals and a globally recognised source of on-line management information.
The Emerald database covers a full range of business and management disciplines from over 100 prestigious international management titles, and is complete with a comprehensive network license providing unlimited institutional access.
Photo of Bill Russell, Sales and Marketing Director of Emerald available, contact The Right Image.
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