THEALE, 13 June 2001- Graphics board and data communications
vendor ELSA has secured a deal with the UK's largest online computer games
centre operator, Lanarena, that will see the ELSA GLADIAC Ultra graphics
boards in around 200 PCs at six gaming venues within Megabowl entertainment
complexes across the UK.
The ELSA GLADIAC Ultra board was chosen for its powerful 3D
gaming performance, based on the NVIDIA GeForce2 Ultra chip with 64MB of DDR
RAM. Dominic Mulroy, managing director of Lanarena and Chairman of the
Virtual Gamers Association (VGA), commented, "We needed high performance
graphics so that our customers could experience real-time performance at
full resolutions. After a couple of months of testing various cards in the
industry we have finally chosen a card from ELSA, who we believe make the
best graphics cards on the market today."
Lanarena gaming centres are equipped with state-of-the art
AMD Thunderbird based hardware. All PCs run on 100mbs Ethernet LANs and all
sites are inter-connected over leased lines with high performance permanent
links into the Internet. People can choose to play multi user games like
Quake or Counterstrike either in a single venue, against a team from another
Lanarena centre or with opponents around the world, over the Internet.
ELSA marketing manager Peter Griffin commented, "This is a
landmark deal for ELSA which brings massive branding and endorsement to our
technology and the company. Visitors to Lanarena will experience the buzz of
a fully loaded gaming machine and will want the same build in their home
PCs. We hope to work closely with Lanarena to introduce their customers to
even higher levels of gaming performance as we bring on new chip
The aim of Lanarena's founders is to attract the mass
audience for gaming by setting up large open and welcoming venues with a
pub-like atmosphere. "We attract a cross section of the public and encourage
clubs and associations to come and form teams. We are taking gaming out of
the cellar and into the mainstream." Added Mulroy.
The group has been involved in a number of prestige gaming
events and is hosting the UK side of this years World Cyber Games. Lanarena
plans to develop the concept to open 20 centres up and down the country,
each equipped to the same standard and each targeting the same mass market.
Background to Lanarena
Lanarena runs the UK's largest LAN gaming and Internet
centres. Founded in December 1999, Lanarena has six centres located in
Megabowl entertainment complexes across the country. Lanarena aims to offer
an unrivalled gaming experience, not just through the location and
facilities on offer, but through the quality of their service. Lanarena has
forged a reputation in the gaming industry for the reliability and high
speed of their gaming platform based on support from leading hardware
vendors such as ELSA.
ELSA is one of the leading providers of Internet access and
computer graphics solutions for the PC. Its product range includes modems,
ISDN adapters, ISDN and DSL routers, videoconferencing systems, graphics
boards and monitors. ELSA was founded in 1980 and today has around 700
employees. In addition to its headquarters in Aachen, Germany, it also
maintains subsidiaries in San José (USA), Taipei (Taiwan) and Tokyo (Japan)
as well as in London (UK), Paris (France), Milan (Italy) and Eke (Belgium).
Since June 1998, ELSA AG shares are traded on the "Neuer Markt" trading
segment (WKN 507 360) of the Frankfurt stock exchange in Germany.
ELSA G.B. Ltd., 1210 Parkview, Arlington Business Park,
Theale, Berkshire RG7 4TY
Tel: 0118 965 7755 Fax: 0118 965 7756
Freephone sales no.: 08000 56 34 45
Web site: http://www.elsa.co.uk
ELSA press contact:
Kim Williams, Frank Smith,
The Edge Partnership,
Phone: 01625 511966,
Fax: 01625 511967
Email: first name @edge-pr.co.uk
Lanarena press contact:
Dominic Mulroy, Lanarena Ltd, 3 The
Maltings, Wetmore Road, Burton on Trent. DE14 1SE.
Tel: 07989 944384
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