London, June 14, 2001 - The Big Brother website attracted 600,000 visitors in the first week of the show, according to the latest figures from Internet monitoring company NetValue. The average visitor spent more than 15 minutes on the site.
NetValue’s figures for May show that 4.3 per cent of all home Internet users in the UK logged on to Big Brother last month. By contrast, the website for Survivor, ITV’s competing reality show, had too few visitors to appear in the rankings.
Men made up 61.8 per cent of visitors to the Big Brother web site, and 57.7 per cent were under 35. Professionals made up 18 per cent and students 21.8 per cent. More experienced web users, those who first logged on in 1998 or before, made up 40.9 per cent of visitors.
Channel 4’s website, which has a direct link to Big Brother, increased its visitors from 3.3 per cent reach in April to 4.7 per cent reach in May.
Women now spending longer online than their male counterparts
The number of women online increases to grow, with 5.8 million women using the Internet in May, an increase of 1.8 million since the start of the year. For the first time ever in the UK, women are spending longer on the web and viewing more pages than men.
Women’s sites more popular
Women’s websites have gained in popularity, with 7.7 per cent of all home Internet users visiting one in May. One third of visitors are men. Handbag.com was the most popular site, attracting 1.4 per cent of all home Internet users, with visitors remaining on the site for an average of 16.9 minutes during the month.
For charts & graphs please contact Jannie Cahill: email@example.com
NetValue, a global leader in Internet intelligence, delivers unprecedented insight into online user behaviour, e-business, Internet trends and activity, by incorporating its superior technology and pristine research methodology.
NetValue’s technology provides us with the unparalleled flexibility and scalability to customise our offerings and tailor our products to meet clients’ specific business needs. It delivers the greatest depth and breadth of protocol measurement, capturing all Internet protocol activity including: web, email, chat, audio, video, games, instant messaging, FTP, etc. NetValue’s aggregation and categorisation technologies provide the most concise panel-based service providing real-time intelligence about Internet activity.
Founded in France in 1998, NetValue has operations in the UK, France, Germany, Sweden, Spain, Denmark, Norway, US, Mexico, Hong Kong, Singapore, Korea, China and Taiwan. NetValue clients include AOL, MSN, T-Online, Wanadoo, Mastercard, Procter & Gamble, Danone, Deutsche Bank, Morgan Stanley, SG Cowen, Qualcomm and Harvard Business School. NetValue can be reached at: http://www.netvalue.com
Panels are recruited by Taylor Nelson Sofres (TNS) globally and Central Viewer Survey and Consulting Centre (CVSC) in China, and are fully representative of the Internet universe in each country. The process for implementing and managing the user panels is consistent globally, thereby ensuring comparability between each market. An establishment survey quantifies and profiles the number of Internet users in each country. The survey gathers both Internet related data (e.g. level of Internet penetration, main ISP used, how long the household has been connected etc.), as well as demographic and socio-economic data. TNS determines the characteristics of the Internet user population through weekly telephone interviews.
Jannie Cahill, Marketing Manager
Tel: 020 7479 5761, mobile: 07956 873939
Le Fevre Communications
Tel: 020 7563 6400
Are defined as a group of Web pages under the same name (i.e. Yahoo.co.uk comprises one domain)
Length of time (in minutes or hours) spent by an Internet user on pages from a domain or property.
A NetValue Internet user is an individual who has connected to the Internet at least once during the reference period
Reach is the percentage of unique visitors who visited a particular site at least once in the reference period
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