A web site marketing strategy analysis and audit is now available from Receptional.com, the web site traffic generation specialist.
Using a combination of face-to-face interviews with web designers and marketing professionals as well as logfile analysis and competitor monitoring, Receptional’s package of measures will produce a clear plan of action for improvement in a web site’s online presence.
A typical programme will include a workshop with technical design staff where the structure of the site can be examined in depth, followed by a meeting between the Receptional team and the client’s marketing department to pose questions about the purpose of the site and the company’s expectations.
Upon conclusion of this fact-finding initiative, Receptional will deliver a report on the site as it is currently operating, together with recommendations for both long and short-term action to improve its performance. Companies will also gain a good understanding of their competitors’ strengths and weaknesses on the web. The resulting budgeted marketing plan will provide measurable targets and timeframes providing a clear route to significantly increased visitors, as well as visibility on specific search engines.
“This programme has simply grown out of the work we’ve been doing with our existing customers,” says Dixon Jones, Receptional’s managing director. “We find it is absolutely vital to have a dialogue with all those involved in web site design and marketing before we can make any meaningful recommendations.
“So many companies are finding that their web sites do not deliver the benefits anticipated, but few know exactly why. Low visitor numbers are invariably caused by a complex combination of failures in the design of the site and in its visibility on the internet. Before throwing good money after bad, it pays to examine the issues in detail.”
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Receptional.com caters for the growing number of companies whose web site traffic fails to meet expectations. The company offers a portfolio of internet marketing services to maximise and monitor web site traffic.
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