SALES CAMPAIGN STARTS FOR PUBLISHED WEBSITE DIRECTORY
Cyber Pages To Offer Off-Line Searching At Internet Public Access Points
Birmingham, UK, June 18th: Cyber Pages, the printed classified directory of
the Internet distributed free-of-charge to Internet public access points
across the UK, has announced the start of its advertising sales programme
for the December launch of its first issue. Prospective advertisers are
being identified for inclusion in the publication which aims to make
off-line searching an easy and attractive alternative to the search engine.
By including sub-classifications within the main categories, the directory
is an attractive proposition for advertisers as users are presented with a
quick and easy indexing system for listed sites.
For Internet users, especially those that are new to the Web, using a
search engine is quite often a frustrating exercise, believes joint
managing director of Cyber Pages Bryan Buswell. A printed directory offers
Internet users a quick and easy-to-use alternative that delivers the
information Web users need to know before they visit a site, namely the URL
and a brief description of what the site offers.
The directory, which offers a range of options for advertisers from
line-entries to business card adverts up to full page features, is unique in
that it will be distributed free of charge to Internet public access points
across the UK. Internet Cafes, University and College Learning Centres,
Libraries and other public points of access to the Web will receive display
boxes that carry multiple copies of the directory.
It is anticipated that these copies will be used by a large percentage of
users who visit these centres, especially those that want to use the
Internet for a definite purpose such as looking for employment, finding out
about further education, booking a holiday, checking on travel timetables
The Internet is becoming a main-stream medium for access to everyday
information, continues Buswell. However, the tools available on-line to
sort and retrieve that information are still catering for the first
generation of Web user technically proficient and savvy with the
idiosyncrasies and generalities of the Internet. The profile of the Internet
user is changing and Cyber Pages has been created to cater for the need for
a quick, clear and easy to use directory of key sites on the Web.
Buswell also cites the concern of many Web users over phone call costs and
charges by Internet Service Providers as another reason why Web users are
looking to access the net pre-armed with the addresses of the Web pages
they want to visit
Few people like spending more money than the have to. Cyber Pages will help
Internet users get the most from their time on the Net by providing the
means to go directly to relevant content thus saving valuable time and
Simon Driscoll, a Director of Cyber Pages and CEO of Synthetic Dimensions
(which holds a 60 percent interest in the venture) is equally enthusiastic
about the directory. Unlike other printed web listings, Cyber Pages is not
delivered to the home where it is likely to be seen and used by only a small
number of people. The decision to place multiple copies of directories at
places where a large number of people access the Internet will result in
each copy being used many hundreds of times over, giving us a greater reach
for potential advertisers.
Cyber Pages will be published twice yearly and companies interested in
advertising in the first issue, to be launched in December 2001, should
contact: email@example.com or call +44 (0)870 745 9099
About Cyber Pages (http://www.thecyberpagesdirectory.co.uk)
The Cyber Pages Directory is a free of charge Printed Classified Directory
of Internet Businesses set out in a format similar to a Telephone Directory
and distributed to Public Access Points across the UK. Our Mission is to
help Internet Users find a site of interest without the need to engage in
endless searches with on-line search engines.
For more information on Cyber Pages, photography and background material,
T: 0870 745 9099
RedEye Public Relations
T: 0775 367 8326
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