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Digital Rights Management Specialist And Content Management and Content Distribution Software Provider Offer Way Of Protecting Content Online

SealedMedia, a leading digital rights management (DRM) company that enables publishers to securely package and distribute all types of digital content on the Internet, and BackStream, a global software provider for content management and content distribution solutions, today announce that they are working together. Publishers can utilise BackStream’s content management solution and SealedMedia’s DRM capabilities to open up a new revenue stream through distributing their content electronically online.

“BackStream’s aim is to create awareness that copyright protection of content starts in the creation phase and ends all the way to the point where the content is consumed i.e. the web browser, mobile phone or digital TV,” explained CEO of Backstream, Willem-Jan Schutte. “Secure, accurate and fair content billing can only be achieved when content management and secured ‘sealed’ content delivery is tightly combined into an integrated solution. With SealedMedia’s open architecture, all types of publishers can reach that goal.”

BackStream is developing new standards in content delivery, tracking, tracing and billing. “In order to deliver one-stop-shop solutions, the authoring, classification, pricing, protecting, publishing and delivery of secured rich-media content must be a seamless process from creation to consumption,” explained Schutte.

To deliver integrated solutions many technological issues must be tackled including systems interoperability, privacy protection and tracking & tracing and billing methods. BackStream is working towards integrating SealedMedia DRM solution into a single compelling solution to offer clients.

SealedMedia’s proven and widely deployed DRM technology allows content owners to seal content in a variety of formats (html, PDF, image, audio and video) and distribute it digitally to end users with powerful and flexible licence configurations in the knowledge that it always remains protected.

“SealedMedia is pleased to support BackStream’s efforts in providing a comprehensive solution to its customers” said SealedMedia’s Director of Strategic Alliances, Owen Kilbane. “BackStream’s content management and distribution technology enhances and extends the services offered by SealedMedia.”

About SealedMedia

SealedMedia’s content sealing solution enables publishers to increase revenues using powerful Internet content distribution. SealedMedia provides robust and persistent protection for multiple types of digital content, including pdf, html, gif, jpeg, and MP3 audio (Quicktime MOV will be available in 2001). Online publishers can improve their marketing and sales impact with personalised rich-media offerings through use of SealedMedia’s content sealing and licensing solution. This enables them to mix and match media, generate licenses in real time to create new business models and opportunities, and ensures unauthorised access to content is prevented.

SealedMedia has been selected by leading online content vendors around the world who sell online books, newsletters, financial research, music and more in the emerging $100 billion eContent marketplace. SealedMedia has sales offices in Beaconsfield UK, Munich, the Netherlands, San Francisco, Los Angeles, and New York.

About BackStream

BackStream® delivers software solutions for content management and content distribution. The main focus is on tracking, tracing and billing of multi-channel content. More than 100 clients already use the BackStream content infrastructure for mission critical content applications. BackStream delivers the powerful, scalable and platform independent content management architecture to e.g. Compaq, Hewlett Packard, Heineken and Giant Bicycles. Technology partners of BackStream are e.g. Akamai, Inktomi, SealedMedia and X-Hive. BackStream’s international head office is in Amsterdam (The Netherlands) with additional offices in Belgium, Italy and the UK.

For more information, visit

Editorial Contacts

For SealedMedia:

Further information on SealedMedia – including interviews, reviews and photography – is available from Martin Brindley or Adrian Brophy at MCC International.

Su Kent
Tel: +44 (0) 1494 687200

BackStreamCoen GroeneveldTel: +31 (020) 386 83 65

MCC International Ltd
Martin Brindley/Adrian Brophy
Tel: + 44 (0) 1962 888100

This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit