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Heavy American Web traffic prompts dollar decision

SHEFFIELD - 18th June 2001, UK based Cool Beans World has announced that membership to its online comic
store Coolbeansworld.com will be priced in dollars. Launching on May 31st
2001, the Web site features the work of Clive Barker, Pat Mills and Kevin
O'Neill amongst others, and offers visitors an enticing mix of original
comic content plus web-conversions of existing classic titles. Online
subscription rates are set at $2.95 (for four weeks), $16.95 (for
six months) or $29.95 (for 12 months).

The decision to price the membership fee in dollars comes after extensive
market research confirmed that users from the US would make up the core
audience of CBW. While the Coolbeansworld.com preview site logged
visitor traffic from over 120 countries, around 90 per cent of visitors were based in
the US. As the world's greatest comic producer, it's unsurprising that
traditional printed comics remain a key part of the country's culture. The
familiarity of featured titles, artists and writers (many of whom are
American based) should also contribute to the site's popularity.

"The research undertaken played a large part in the pricing decisions," explains Andy
Needham, Managing Director at Coolbeansworld.com. "We chose to price in
dollars mainly because the US is seen as a major market but also it is a currency recognised and used throughout the world. As such we believe many consumers seem to be at ease paying online for goods
and services in dollars.

For us, bandwidth availability is also a major issue. Because our site is so graphically intensive it is imminently more suitable to the faster download speed enjoyed in the US. Unfortunately the UK is still
lagging behind the US and other countries in this regard, but we couldn’t really wait forever for the UK to catch up. We have decided to launch the site now and hopefully many people in the UK will succeed in getting access through networks that offer better transmission speeds than the standard 56K modem”

Cool Beans World

An on-line comic cavern, Coolbeansworld.com went live on May 31st 2001 and
features seven launch fantasies. Pat Mills and artist Kevin O'Neill inject a
heavy dose of cool carnage with an epic, all-new 'Marshal Law' storyline.
Alongside it, 'The Saintly Prologues' chronicles a dark, computer-generated
face-off between a schoolteacher and small-town evil. Clive Barker's 'The
Yattering and Jack' tells of a demon's attempts to capture the soul of a
middle-aged pickle importer from London. While in 'Kingdom of the Wicked', a
writer falls into the poisoned realm of Castrovalva, a world he once
imagineered as a child. The digital tales of mad scientist 'Krieger', future
convict 'Bone 'Ed' and moody creature-feature 'Dark Frankenstein' complete
the initial line-up.

Cool beansworld.com is a subscription-based service. Membership of the site can be purchased on-line and
costs $2.95 (for four weeks), $16.95 (for six months) or $29.95 (for 12
months).

Cool Beans Productions

Co-founded in 1996 by Matthew and Nick Percival, Cool Beans Productions is a
Sheffield-based digital artwork and animation studio. Initially developed to
provide FMV’s and other support materials for the videogames
industry, Cool Beans Productions has worked on high-profile console titles
including Tony Hawk's Skateboarding 2, Spiderman and ’Z’ Steel Soldiers. Alongside
this core business, Cool Beans Productions has just launched Cool Beans
World, a new Internet distributed offering dedicated to traditional and CG comic book
content featuring big-name contributors such as Simon Bisley, Clive Barker
and Kevin O'Neill.

Visit Cool Beans World via http://www.coolbeansworld.com.


For more information about Coolbeansworld.com, please contact Alison
Beasley at Lincoln Beasley PR & Marketing or Nick Percival at Cool Beans Productions.

Lincoln Beasley PR & Marketing
T: 01608 645756
F: 01608 646063
E: alison@lincolnbeasley.co.uk

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