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WebOrator unveils IT World Market following six months of explosive growth in engineering sector.

Revolutionary online marketing portal WebOrator (www.weborator.com) is expanding into the information technology industry following the overwhelming success of its engineering World Market launched last year.

WebOrator, the Ofex listed marketing portal, is continuing its roll-out of industry specific online World Markets with the launch of the IT World Market in July.

WebOrator has grown quickly since the November 2000 launch of its highly successful engineering World Market that now boasts a massive 550 market participants in the UK alone. Since the beginning of the year WebOrator has also seen the establishment of virtual business development offices in Birmingham and Manchester, enlarged its sales force, and embarked on a £1/4 million advertising campaign in specialist trade publications in target markets.

Expansion into Europe and the development of further World Markets through strategic partnerships with experts in Financial, Media, Telecomms and Transport sectors will be announced over the coming months.

WebOrator's www.weborator.com service is successfully filling a long overdue requirement in the market for an effective and cost efficient way for companies to attract new customers and invite tenders for business, find strategic partners, recruit staff, announce new services and capabilities, and provide information about themselves to potential customers in specific industries.

The need for the service WebOrator offers was experienced at first hand by WebOrator founders Rod Shears and Trevor Money, two successful British businessmen frustrated at difficulties finding reliable suppliers of products and services in the engineering industry. Web-based business directories do not successfully address the requirements of most businesses because they simply comprise page after page of electronic classified ads.

Subscription to WebOrator,including all the business tools, is open to companies for £78 per month or £899 per year. For more information visit http://www.weborator.com


Additional information: Anna Arthur at AAPR on 020 7637 2994 or aapr@compuserve.com


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