WIRAL MATRIX MMS OFFERS ENHANCED MULTIMEDIA AND WIRELESS INSTANT MESSAGING FOR TODAY'S AND TOMORROW'S MOBILE USERS
Wiral's Multimedia Messaging Service (MMS) system launched at CommunicAsia
Singapore, June 19, 2001: Wiral Ltd. has launched Wiral Matrix MMS, its Multimedia Messaging Service system, at the CommunicAsia2001 exhibition in Singapore. The solution allows users to instantly send and receive text, pictures and music files between enabled mobile phones, PCs and PDAs by integrating Instant Messaging, MMS and SMS technologies. The announcement represents a major step forward for mobile operators keen to leverage the international success of traditional SMS by deploying multimedia communication services without waiting for 3G enabled handsets.
"Mobile operators are looking at ways to boost SMS traffic across their existing networks whilst also considering the jump to full 3G services," explains Ilkka Teppo, Managing Director of Wiral, a developer of wireless communication messaging and presence-based communications software. "Wiral Matrix MMS supports them through all stages of 2G, 2.5G and 3G development, leveraging the huge installed base of SMS and instant messaging users and offering them a unique combination of multimedia and wireless instant messaging."
There are currently over 500 million GSM users sending over 20 billion short text messages per month. Wiral Matrix MMS, which is compliant with the 3GPP MMS standard, removes the inherent text-only limitations of SMS by enabling multimedia content to be shared between multiple devices. The system uses a high-performance media conversion component that enables content to be delivered in a format best suited to the user's device and includes an external application interface that allows mobile operators to tailor services for specific customer-groups.
"MMS is a logical step in the evolution of our Wiral Matrix WIM system, which enables mobile operators to build wireless instant messaging services for users between SMS, WAP, web and Windows clients. We can now allow operators to integrate this functionality with MMS for a richer user experience whilst still offering a solid migration path up to full 3G services," finishes Teppo.
Notes to editors:
Wiral is a leading technology provider of wireless communication messaging and presence-based communications software. Wiral develops and markets its wireless infrastructure software directly as well as through value-added resellers to mobile operators and service providers globally. The Wiral Matrix product suite is designed to provide a rapid and ongoing revenue increase for mobile operators as well as richer, more usable experiences for subscribers. For more information on Wiral, please visit http://www.wiral.com
System Overview: Wiral Matrix MMS
The Wiral Matrix MMS system is a high-capacity store and forward system, compliant with the 3GPP MMS standard. It includes a high-performance media conversion component to enable content delivery in optimal format to the end-user. The Wiral Matrix MMS system can be combined with the Wiral Matrix WIM system to offer Wireless Instant Messaging (WIM) and Presence services for MMS users as well, by enabling smooth presence-based communications between MMS devices, SMS-capable mobile phones, and instant messaging clients and services. The system also includes an external application interface for introducing a variety of applications to generate increased revenue. Wiral Matrix MMS also consists of advanced operation & maintenance features, including a graphical interface for billing, statistics, remote configuration and performance monitoring.
* Reliable, scalable, high-capacity MMS system
* Industry 3GPP MMS standards compliant
* High performance media format conversion component
* Easy integration with Wiral Matrix WIM system to enable interoperable presence based communication between SMS and Instant Messaging services
* Flexible billing and performance monitoring
* External Application Interface for creation of applications and services creation framework
For further information, please contact:
Andrew Durkin / Tim De Luca-Smith
Tel: +44 (0) 1753 889100
Ilkka Teppo, Managing Director, Wiral Ltd.,
Mob + 358 40 5523196
Tel. + 358 9 4124 3030
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