LAUNCH OF ANYMOBILE REMOVES 'LANGUAGE BARRIER' BETWEEN JAPANESE MOBILE SERVICES Wednesday 20 June 2001 PDF Print …Argogroup's transcoding software offers solution to impending European 'format fight'… Argogroup today announced a significant breakthrough in its efforts to enable the pervasive publishing of content across multiple mobile Internet platforms with the announcement of the release of its UbiquinoXTM AnyMobile transcoding software. This release eliminates the 'language barrier' between competing mobile platforms by allowing, for the first time, content published for Japan's market-leading DoCoMo's i-mode service to be automatically re-formatted for the two other national mobile Internet services - J-Phone's J-Sky and KDDI's EZ Web. This ability to publish content seamlessly across different platforms will be crucial to the European market in future as different mobile services lay claim to consumers' attentions. David Frodsham, CEO, Argogroup said, "With the new version of AnyMobile, the Japanese developers who have created 40,000 applications for i-mode can now offer their services to the 13 million Japanese customers of EZ Web and J-Sky - without re-writing a single line of code. AnyMobile will automatically re-format these services in real-time, dramatically reducing the time, cost and effort required in bringing new services to a mass-market. The experience that Argogroup has gained in developing this capability will be of immense value to network operators and content providers in Europe and the US as different mobile platforms start to compete in a mobile Internet market. It is vital that all content publishers view the language that a phone speaks as simply an attribute of the device that the Internet operating system takes care of, when we create a document, we don't worry about the language the printer is speaking and we should do the same for mobile devices." The technical challenge solved by Argogroup's AnyMobile software is the dynamic reconfiguring of content so it can be viewed on devices using different mark-up languages. A mark-up language is simply a set of rules governing how content is formatted (marked-up): the problem in Japan is that the three competing services all use different mark-up languages (i-mode uses CHTML, EZ Web uses HDML and J-Sky uses MML). Prior to the release of AnyMobile, these 'format fights' meant developers were unable to create ubiquitous services without the expensive and time-consuming process of re-coding applications. In Europe, mobile Internet services to date have been dominated by WAP and the WML mark-up language. However, a new XHTML standard has been approved for use with the next generation of mobile services and NTT is looking to extend the success of i-mode in its native Japan to other geographies, meaning that the CHTML language is likely to become a factor in the European market. Consequently, Europe is very likely to face similar format fights and the same problems of heterogeneity that Argogroup has successfully solved in Japan. Frodsham continued, "The emergence of new classes of mobile device - smart phones, pagers, PDAs - and the increased competition for mobile services mean simply that diversity will be a fact of life for anyone involved in the mobile Internet industry. With the release of Device Targeter last month, Argogroup took a huge step towards eliminating device diversity as a problem; these new releases of our AnyMobile product graphically illustrate how we are going to address the issue of platform diversity. Eliminating the language barrier between mark-up languages is a key milestone in the quest to make pervasive publishing a reality." Argogroup is now releasing its UbiquinoXTM AnyMobile Appliance Solution, a 'plug and play' server that automatically transcodes data published for i-mode to conform to the HDML specifications of KDDI's EZ Web service. AnyMobile also provides the same transcoding capabilities for the J-Phones, J-Sky service. Notes to Editors With its new product, AnyMobile2.0 Appliance Solution, Argogroup has succeeded in making three major improvements to AnyMobile 1.2. · Functionality Through complete coding in C++, and generative algorithms for markup language using artificial intelligence instead of simple conversion of tags, AnyMobile 2.0 realizes faster conversion operations and higher performance. By this means, AnyMobile2.0 meets the needs of sites with rapid data processing requirements, such as B2C portal sites. · Scalability Through object-oriented programming, with independent structuring of internal modules, high scalability is achieved. This enables compatibility with XHTML, which is expected to become the future standard, and connectivity with other Argogroup products. · Convenience Pre-installation of AnyMobile2.0 on a dedicated server and integration with hardware provides enhanced convenience regarding introduction, management, maintenance, and security. Consequently, introduction is easy, irrespective of mobile platform. Also, in order to support the introduction of new phone types in response to consumer needs, Argogroup maintains profiles of each device ensuring that content is automatically matched to the capabilities of the device to which it is sent. About Argogroup Argogroup are the leaders in device intelligence for the wireless Internet. By collecting information on the capabilities and limitations of all of the wireless Internet devices in the world, Argogroup is able to provide services and products that make it easier to build compelling applications. Argogroup's mission is to use knowledge of devices to make it easier to develop wireless content and to improve the user experience. Argogroup headquarters are near Guildford, UK, and field offices are in London, Silicon Valley, Stockholm, Tokyo and Hong Kong. Argogroup employs 80 people world-wide. Argogroup is a member of the WAP Forum and the W3C, and is part of the OpenGroup MMF, the Bluetooth™ Special Interest Group, Openwave Systems Alliance Program, the Ericsson, Nokia Artus and Orange developer programs. ______________________________________________________________________ Click on the link below to see this news release as it appears on the Brodeur News Room website and obtain full contact details. http://www.brodeurnewsroom.com/asp/release.asp?rid=1570&cid=... ______________________________________________________________________ Click the link below to login and update your company and subject preferences, or personal details. http://www.brodeurnewsroom.com/asp/login.asp ______________________________________________________________________ Click on the link below to have your login details re-sent to you. http://www.brodeurnewsroom.com/asp/forgot.asp ______________________________________________________________________ This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.