Actinic Sponsors Scottish Dot-com To Run Highest Office in the World Wednesday 20 June 2001 PDF Print ~ WildDay.com to operate from K2 base camp for two months ~ Hi-res jpegs of Michael Jackson are at www.actinic.co.uk/press/case_studies.htm. Michael Jackson of WildDay.com is available for interviews in London on 22 June, and during the expedition. Contact email@example.com to arrange. 20 May 2001 (A0106) ~ Running your business remotely is one thing, but doing it for two months at an altitude of around 8,000 metres up two of the world's highest mountains could be described as extreme. Yet Michael Jackson, co-owner of WildDay.com, Europe's largest online retailer of discounted outdoor clothing, will be doing just that from 25 June till 31 August. Actinic is one of the four sponsors of this expedition where, along with two experienced climbers from expedition organiser, World Summits, Michael will attempt to conquer Broad Peak (twelfth highest mountain in the world at 8,047 metres) and K2 (second highest mountain at 8,611 metres). While there, he will go for the Guinness Book of Records' achievement for sending 'The Highest Email in the World'. To add to the challenge, both climbs will be WITHOUT OXYGEN. See http://www.WildDay.com for the latest updates and photography. Michael will be taking his laptop and using Iridium satellite technology to keep in touch from base camp with customers, suppliers and staff as well as updating the web site via Actinic Business. Actinic has powered WildDay.com's ecommerce site since its launch in March 2000 and is an integral part of the company's successful strategy. "The WildDay K2 Expedition is a wonderful opportunity to demonstrate how technology is allowing individuals to have more freedom in their lives; combining work and excitement in a lifestyle that would have been impossible until recently. The pioneering spirit of big mountain climbing is the same energy that motivates many of today's technology companies and I am using this expedition to demonstrate that ," explains Michael Jackson of WildDay.com. "This is a serious and risky undertaking where Michael is combining his passion for business and adventure by running his e-business from the wildest place on earth. This has never been done before and will test modern satellite technology as well as human stamina to extremes, but if anyone can do it I believe Michael can," says Lisa Walden, Actinic's marketing manager. About the Mountains - Did you know that more people have been in space than have climbed Broad Peak and K2? Broad Peak - 8,047m This is the first mountain that will be attempted. It lies within the Karokarum Range (often referred to as the Trans-Himalayan Range. They are separated from the Himalayas by the Indus River). Broad Peak is the 12th highest mountain in the world and to date only eight British people have ever climbed it. Michael Jackson will be the first Scot! Michael's partner will be Mark Lewis. Mark is the owner of World Summits, the company leading the expedition. K2 - 8,611m The second highest mountain in the world. Although Everest is higher it is considerably easier to climb. K2 is referred to as the "Savage Mountain" as one in three of those who have climbed it have died. This is the hardest mountain in the world to climb and is revered amongst climbers. It also has no local name, hence the name K2 (number 2 of the Karokarum range), because it is so remote and wild there that nobody lives close enough to even see it. There have only been five British ascents (no Scots!) K2 will be attempted by Fabrizio Zangrilla, Neil Hornett and Michael Jackson. Statistically there is strong chance that one of them will not come back. Mark Lewis will be coordinating this attempt from base camp. As both mountains are over 8,000 metres they are within the "Death Zone" because at this altitude the human body begins to die. At altitude the simplest of movements and tasks become extremely difficult. Altitude and the resultant lack of oxygen is one of the major causes of fatalities on these mountains. To combat this many climbers climb with bottled oxygen but both these attempts will be without oxygen. About Actinic plc: Founded in 1996 and listed on the London Stock Exchange in May 2000, Actinic develops ecommerce software for small and medium size enterprises that it reaches through a network of partners (web hosts, web designers and Internet Service Providers). The flagship product is Actinic Catalog, an off-the-peg, B2C desktop package for setting up and running a secure online web store. Other products include PortalBuilder (for developing and online malls and communities) and Actinic Business (B2B commerce package for SMEs). The software is used on thousands of live sites in 33 countries. Some of Actinic's better known UK users include the London Symphony Orchestra, the Royal Opera House, Sony Europe, EricssonDirect, J & J Crombie, Michel Roux's Waterside Inn, Essex and Worcestershire County Cricket Clubs, Fulham FC, Robert Dyas, Focus Do-It-All, Letts Diaries, Royal National Institute for Deaf People, Anything Left-handed, Devon and West Sussex County Councils. Actinic has its headquarters in Weybridge, Surrey, a technical centre in Birmingham, European offices in Paris, and North American offices in East Brunswick, New Jersey. Visit http://www.actinic.co.uk About WildDay.com: Based in Scotland, WildDay.com was set up in March 2000 by two outdoor enthusiasts, Michael Jackson and Michael Green. Their aim is to sell top branded equipment at prices everyone could afford. Whether you're trekking across Africa, climbing the Himalayas or just camping with the family this company will make sure you have a Wild Day. Visit http://www.WildDay.com Contacts: Michael Jackson, WildDay.com Mailto:firstname.lastname@example.org Satellite phone number on application Lisa Walden, Actinic Tel 01932 871000 Mailto:email@example.com Jane Lee, Dexterity (PR for Actinic) Tel 01273 470199, Mailto:firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of Dexterity in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.