Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

~ to operate from K2 base camp for two months ~

Hi-res jpegs of Michael Jackson are at

Michael Jackson of is available for interviews in London on 22
June, and during the expedition. Contact to arrange.

20 May 2001 (A0106) ~ Running your business remotely is one thing, but
doing it for two months at an altitude of around 8,000 metres up two of the
world's highest mountains could be described as extreme. Yet Michael
Jackson, co-owner of, Europe's largest online retailer of
discounted outdoor clothing, will be doing just that from 25 June till 31
August. Actinic is one of the four sponsors of this expedition where, along
with two experienced climbers from expedition organiser, World Summits,
Michael will attempt to conquer Broad Peak (twelfth highest mountain in the
world at 8,047 metres) and K2 (second highest mountain at 8,611 metres).
While there, he will go for the Guinness Book of Records' achievement for
sending 'The Highest Email in the World'. To add to the challenge, both
climbs will be WITHOUT OXYGEN. See for the latest updates
and photography.

Michael will be taking his laptop and using Iridium satellite technology to
keep in touch from base camp with customers, suppliers and staff as well as
updating the web site via Actinic Business. Actinic has powered's ecommerce site since its launch in March 2000 and is an
integral part of the company's successful strategy.

"The WildDay K2 Expedition is a wonderful opportunity to demonstrate how
technology is allowing individuals to have more freedom in their lives;
combining work and excitement in a lifestyle that would have been
impossible until recently. The pioneering spirit of big mountain climbing
is the same energy that motivates many of today's technology companies and
I am using this expedition to demonstrate that ," explains Michael Jackson

"This is a serious and risky undertaking where Michael is combining his
passion for business and adventure by running his e-business from the
wildest place on earth. This has never been done before and will test
modern satellite technology as well as human stamina to extremes, but if
anyone can do it I believe Michael can," says Lisa Walden, Actinic's
marketing manager.

About the Mountains - Did you know that more people have been in space than
have climbed Broad Peak and K2?

Broad Peak - 8,047m

This is the first mountain that will be attempted. It lies within the
Karokarum Range (often referred to as the Trans-Himalayan Range. They are
separated from the Himalayas by the Indus River). Broad Peak is the 12th
highest mountain in the world and to date only eight British people have
ever climbed it. Michael Jackson will be the first Scot! Michael's partner
will be Mark Lewis. Mark is the owner of World Summits, the company leading
the expedition.

K2 - 8,611m

The second highest mountain in the world. Although Everest is higher it is
considerably easier to climb. K2 is referred to as the "Savage Mountain" as
one in three of those who have climbed it have died. This is the hardest
mountain in the world to climb and is revered amongst climbers. It also has
no local name, hence the name K2 (number 2 of the Karokarum range), because
it is so remote and wild there that nobody lives close enough to even see
it. There have only been five British ascents (no Scots!)

K2 will be attempted by Fabrizio Zangrilla, Neil Hornett and Michael
Jackson. Statistically there is strong chance that one of them will not
come back. Mark Lewis will be coordinating this attempt from base camp.

As both mountains are over 8,000 metres they are within the "Death Zone"
because at this altitude the human body begins to die. At altitude the
simplest of movements and tasks become extremely difficult. Altitude and
the resultant lack of oxygen is one of the major causes of fatalities on
these mountains. To combat this many climbers climb with bottled oxygen but
both these attempts will be without oxygen.

About Actinic plc:

Founded in 1996 and listed on the London Stock Exchange in May 2000,
Actinic develops ecommerce software for small and medium size enterprises
that it reaches through a network of partners (web hosts, web designers and
Internet Service Providers). The flagship product is Actinic Catalog, an
off-the-peg, B2C desktop package for setting up and running a secure online
web store. Other products include PortalBuilder (for developing and online
malls and communities) and Actinic Business (B2B commerce package for
SMEs). The software is used on thousands of live sites in 33 countries.
Some of Actinic's better known UK users include the London Symphony
Orchestra, the Royal Opera House, Sony Europe, EricssonDirect, J & J
Crombie, Michel Roux's Waterside Inn, Essex and Worcestershire County
Cricket Clubs, Fulham FC, Robert Dyas, Focus Do-It-All, Letts Diaries,
Royal National Institute for Deaf People, Anything Left-handed, Devon and
West Sussex County Councils. Actinic has its headquarters in Weybridge,
Surrey, a technical centre in Birmingham, European offices in Paris, and
North American offices in East Brunswick, New Jersey.


Based in Scotland, was set up in March 2000 by two outdoor
enthusiasts, Michael Jackson and Michael Green. Their aim is to sell top
branded equipment at prices everyone could afford. Whether you're trekking
across Africa, climbing the Himalayas or just camping with the family this
company will make sure you have a Wild Day. Visit


Michael Jackson,

Satellite phone
number on application

Lisa Walden,
Tel 01932 871000

Jane Lee,
Dexterity (PR for Actinic)
Tel 01273 470199,

This press release was distributed by ResponseSource Press Release Wire on behalf of Dexterity in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit