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...New contract for IT services and support worth £38m (over 50m) over 10 yearS...


IBM Global Services has announced a ten year contract with Bass Leisure Retail, the UK's
leading managed restaurant and pub group, worth £38 million (over $50 million). Under the
terms of the contract, IBM will outsource BLR's Data Centre operations. Bass Leisure Retail
will benefit from IBM's expertise in ensuring the maximum efficiency and availability of its
IT systems. The Data Centre outsourced service will be tightly integrated with the existing
managed service provided by IBM which manages the technology deployed in BLR's 2,100 pub and
restaurant outlets in the UK and Europe. BLR has also announced its intention to perform an
exclusive joint verification exercise with IBM with a view to IBM outsourcing their data and
voice network.

IBM's global resource base will ensure that BLR has ready access to the technology skills
required in the modern business environment.

Mike Fisher, IT Director at Bass Leisure Retail, said: "It's essential to Bass's overall
efficiency that our Data Centre operations are responsive, effective and low cost. We believe
that the people skills required to achieve this are better located in IBM where the people
can be assured of the opportunity to develop IT based careers. In addition, we are looking
for IBM to work closely with BLR to help us make use of technology for BLR's business
advantage. IBM will give us the support and technical expertise we need in order to put new
e-business systems in place".

Andrew Spencer, VP for IBM Global Services, Northern Europe said: "We are delighted that BLR
has chosen IBM to manage its Data Centre operations. BLR will be able, going forward, to
focus more on its core business of running pubs and restaurants while we do for them what we
do best".

IBM will manage the service using Tivoli Systems Management technology to diagnose and fix
faults.

-ends-

Notes to the Editor:

ABOUT IBM

IBM is the world's largest information technology company, with 80 years of leadership in
helping businesses innovate. IBM offers a wide range of services, solutions and technologies
that enable companies to take full advantage of the new era of e-business. IBM Global
Services is the world's largest information technology services provider, with nearly 150,000
professionals serving customers in 160 countries and an annual revenue of more than $33
billion (2000).

IBM Global Services integrates IBM's broad range of capabilities - services, hardware,
software and research - to help companies of all sizes realise the full value of information
technology. For more information, visit http://www.ibm.com/services.

ABOUT BLR

Bass Leisure Retail operates over 2,000 pubs, bars and restaurants in the UK including
leading brands such as All Bar One, Vintage Inns, Harvester, Browns, Toby, O'Neill's,
Edward's, Ember Inns, It's A Scream, Goose and Hollywood Bowl.

For further information:

Bill Mew
IBM Global Services
Tel: 44 (0)20 72025769
E-mail: mewb@uk.ibm.com

Or

Jonathan Batty/Nicky Morgan
Brodeur Worldwide (On Behalf of IBM)
Tel: 44 (0)1753 790700
E-mail: jbatty@uk.brodeur.com/ nmorgan@uk.brodeur.com

Or

Bob Cartwright
BLR
Tel: 44 (0)121 420 6112
E-mail: bob.cartwright@bass.com


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