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London, June 25, 2001 - The UK continues to lead Europe and the United States for visitors to e-commerce websites, according to the latest results from Internet monitoring company NetValue. Of the eight countries included in the survey (UK, France, Germany, Spain, Denmark, Norway, Sweden and the US), the UK had the highest percentage of home Internet users visiting an e-commerce website in May.

In the UK, 75.9 per cent of all home Internet users visited an e-tailing website, with 42.1 per cent going on to make a secure connection on a site. In the US, 73.9 per cent of home Internet users visited an e-commerce site, with just 28.8 per cent making a secure connection.

Although Sweden and Denmark have the largest proportion of households online, Swedes and Danes are least likely to shop online. Only 8.1 per cent of Danish visitors and 6.9 per cent of Swedish visitors to an e-commerce website actually entered a secure area of the site, where confidential information is exchanged (for example, entering and transmitting credit card details).

Top European E-commerce domains, May 2001 was the number one e-commerce site in Europe last month, visited by more than 2.5 million unique visitors. was the only travel site to make it into the top ten, visited by more than one million unique visitors in Europe.

European and US Internet penetration

Scandinavia continues to lead the rest of Europe and the US for Internet penetration. In May, 57.6 per cent of Swedish households and 55.5 per cent of Danish households were connected to the Internet. Of the eight countries, the US was in third position, with 50.6 per cent of households connected, and the UK was in fifth position, with 38.4 per cent of households connected.

Although Spain has fewest households connected, users spend more time online and view more pages than any other European country. On average, Spanish Internet users connected for 9.4 hours and viewed 924 pages.


*Note to editors:
Europe includes UK, France, Germany, Spain, Denmark, Norway and Sweden

For charts and tables, please email:



Are defined as a group of Web pages under the same name (i.e. comprises one domain).

Internet user

A NetValue Internet user is an individual who has connected to the Internet at least once during the reference period.

Pages displayed

Total number of pages displayed by an Internet user, whether downloaded from a site or originating from cache memories or proxy servers during the reference period.


Reach is the percentage of unique visitors who visited a particular site at least once in the month.

Secure connections

Used to ensure the confidentiality of information exchanged, in particular:

- When entering and transmitting credit card details

- When accessing online bank accounts

- When trading online

About NetValue

NetValue, a global leader in Internet intelligence, delivers unprecedented insight into online user behaviour, e-business, Internet trends and activity, by incorporating its superior technology and pristine research methodology.

NetValue’s technology provides us with the unparalleled flexibility and scalability to customise our offerings and tailor our products to meet clients’ specific business needs. It delivers the greatest depth and breadth of protocol measurement, capturing all Internet protocol activity including: web, email, chat, audio, video, games, instant messaging, FTP, etc. NetValue’s aggregation and categorisation technologies provide the most concise panel-based service providing real-time intelligence about Internet activity.

Founded in France in 1998, NetValue has operations in the UK, France, Germany, Sweden, Spain, Denmark, Norway, US, Mexico, Hong Kong, Singapore, Korea and Taiwan. NetValue clients include AOL, MSN, T-Online, Wanadoo, Mastercard, Procter & Gamble, Danone, Deutsche Bank, Morgan Stanley, SG Cowen, Qualcomm and Harvard Business School. NetValue can be reached at:

Panels are recruited by Taylor Nelson Sofres (TNS) globally, and are fully representative of the Internet universe in each country. The process for implementing and managing the user panels is consistent globally, thereby ensuring comparability between each market.

Press contacts

Jannie Cahill, Marketing Manager
Tel: 020 7479 5761, mobile: 07956 873939

James Sherwood, Le Fevre Communications
Tel: 020 7563 6400

This press release was distributed by ResponseSource Press Release Wire on behalf of NetValue in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit