CALLAWAY GOLF DEBUTS CUSTOM CLUBFITTING PROGRAM POWERED BY IBM THINKPAD NOTEBOOK COMPUTERS Monday 25 June 2001 PDF Print Callaway Golf (NYSE: ELY) and IBM today announced they are teaming up to offer an innovative technology solution designed to provide golfers everywhere with Callaway golf clubs made to their exact specifications. The new custom clubfitting initiative combines Callaway Golf's cutting-edge technology, IBM's award-winning ThinkPad* notebook computers and the hands-on expertise of golf professionals around the world. The main technological component of the Callaway Custom Fitting Solution program is a proprietary computer system powered by IBM ThinkPad T21 Series notebooks that will allow golf professionals to record swing data such as ball speed, clubhead speed and projected distance during a fitting session. The computer program, using expert feedback from the golf professional, then calculates which specifications would best fit each individual. The solution features a unique, mobile club-storage cart that can be pushed by hand or pulled behind a golf car. The three-wheeled scooter contains 50 golf clubs with varying specifications from across Callaway Golf's product lines, including Big Bertha ERC II Forged Titanium Drivers, Big Bertha Hawk Eye VFTTitanium Woods, Steelhead Plus? Stainless Steel Woods, Hawk Eye Tungsten Injected Titanium Irons, Steelhead X-14 Irons and Ladies' Gems. "We've built this fitting system to be the best of both worlds - trusted advice from an experienced golf professional and technological data that will help us make the best set of clubs for a particular golfer," said Richard C. Helmstetter, Senior Executive Vice President, Chief of New Products for Callaway Golf. "The computer system we have incorporated into the Callaway Custom Fitting Solution program is an entirely new system that encompasses what we have learned about golf club technology with what we know about the benefits of properly fitted golf clubs. We have learned a lot about building custom clubs for tour professionals at our test center in Carlsbad. This new system enables us to bring that exciting experience to golfers around the world." Video Swing Analysis The Callaway Custom Fitting Solution also includes a video swing analysis capability, called A-Star. Golf professionals can plug a video camera into the system and tape a golfer's swing, then use the onboard computer to provide analysis and instruction with features such as split-screen viewing and a telestrator to track movement. By simply adding a video camera, a golf professional can transform the Callaway Custom Fitting Solution into a full-fledged system teaching tool. The IBM ThinkPad and launch monitor will be included with the Callaway Custom Fitting Solution system, and golf professionals will be trained to perform a fitting with this proprietary equipment. After a fitting session, the golf professional will be able to quickly and easily place a custom order for the consumer that will be built and shipped in a matter of days by Callaway Golf's new custom department. The Callaway Custom Fitting Solution program is scheduled to roll out to select retail accounts this summer. "We are excited about partnering with IBM on the Callaway Custom Fitting Solution," said Mick McCormick, Executive Vice President of Global Sales for Callaway Golf. "IBM presented the best technological solution for what we consider to be the most advanced fitting system in the golf industry. We also look forward to continued research and development work with IBM on possible fitting technology for future use." Leaders Pair Up "Much like IBM in the computer industry, Callaway Golf has built a considerable reputation as a technology leader in the golf business," said Rick McGee, Vice President of Marketing, IBM Personal Device Brands. "ThinkPads are noted for durability, reliability and ease of use, characteristics that help make this solution a winner to the benefit of golfers everywhere." - ends - Notes to Editor: About Callaway Callaway Golf Company makes and sells Big Bertha(r) Metal Woods and Irons, including Big Bertha ERC(r) II Forged Titanium Drivers, Big Bertha Hawk Eye(r) VFT and Big Bertha Hawk Eye VFT Pro Series Titanium Drivers and Fairway Woods, Big Bertha Steelhead Plus Stainless Steel Drivers and Fairway Woods, Hawk Eye Tungsten Injected Titanium Irons, Steelhead X-14(r) and Steelhead X-14 Pro Series Stainless Steel Irons. Callaway Golf Company also makes and sells Odyssey(r) Putters, including White Hot(r), TriHot, and Dual Force(r) Putters. Callaway Golf Company makes and sells the Callaway Golf(r) "Rule 35"(r) Firmfeel and Softfeel golf balls, and the CB1 Red and CB1 Blue golf balls. For more information about Callaway Golf Company, please visit our Web sites at http://www.callawaygolf.com and http://www.odysseygolf.com. About IBM IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. IBM creates, develops and manufactures the industry's most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics. The fastest way to get more information about IBM is through the IBM home page at http://www.ibm.com. About IBM PCD A leader in terms of performance, technology and service, IBM's Personal Computing Division (PCD) designs, manufactures, markets and finances industry-standard personal computers for individuals and businesses of all sizes throughout all sectors of activity. PCD's award winning PC line up has been recognised for its quality, design, ease-of-use, performance, manageability, durability and reliability. About IBM Thinkpad IBM ThinkPad continues to lead the way in delivering enhancements, innovations and solutions that have shaped and defined the mobile computing industry. To date, more than 13 million ThinkPad notebooks have been shipped. Since the launch of the ThinkPad 700C in 1992, these acclaimed notebook computers have been lauded as design and engineering models, winning nearly 750 industry awards. ThinkPad notebooks have been trusted for use in some of the world's most extreme settings, including space shuttle launches, altitudes more than 17,000 feet above sea level and on the open seas. For more information about IBM ThinkPad notebooks, please visit www.ibm.com or www.ibm.com/thinkpad. Media Contacts: Clare Behling PR Manager, IBM PCD UK and Ireland Tel: 0207 202 3259 firstname.lastname@example.org Ghezala Beg/Joanna Lane Brodeur Worldwide (On behalf of IBM) Tel: 01753 790700 email@example.com ______________________________________________________________________ Click on the link below to see this news release as it appears on the Brodeur News Room website and obtain full contact details. http://www.brodeurnewsroom.com/asp/release.asp?rid=1581&cid=... ______________________________________________________________________ Click the link below to login and update your company and subject preferences, or personal details. http://www.brodeurnewsroom.com/asp/login.asp ______________________________________________________________________ Click on the link below to have your login details re-sent to you. http://www.brodeurnewsroom.com/asp/forgot.asp ______________________________________________________________________ This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.