Leading companies in telecommunications agree that Multimedia Messaging Service will build on the success of SMS services Tuesday 26 June 2001 PDF Print In a unique initiative CMG, Comverse, Ericsson, Logica, Motorola, Nokia and Siemens unveil a common vision for Multimedia Messaging Service (MMS). The objective is to raise overall awareness of MMS and to ensure consistent market development into an open global market. MMS is driven by active individuals creating content and sharing experiences through multiform communication that combines new forms of rich content, such as audio and video clips, photographs and images with text messaging. MMS adds new functionality and new content types in small steps that consumers will readily understand and enjoy. This will lead to rapid adoption and penetration of the service. Each of the companies believes MMS will be a key mass-market service for mobile operators, content providers, application developers and advertisers alike. Owing to the rapid uptake of messaging services by various market segments, the concept of MMS is appealing for all users. In addition to MMS being a key person to person service, it is also a bearer for media content and other applications. SMS services have been the fastest growing mobile data services with notable impact to operator's revenue and profit. According to the GSM Association, the worldwide SMS traffic amounted to 15 billion messages in December 2000. MMS will offer a natural and successful evolution of the SMS business model, generating new revenue streams from existing customer base and attracting new customers. Messaging in the form of MMS will lead the way to profit in 2.5/3G just like SMS has done in 2G. MMS is a 3GPP and WAP Forum standardised service that can interoperate with existing mobile SMS devices and other messaging applications. MMS can be seamlessly integrated into existing services and brought directly to a large customer base. By planning the MMS implementation today, the early movers will be well positioned to take advantage of 2.5/3G technologies and applications. -ends- About CMG Wireless Data Solutions CMG Wireless Data Solutions is the leading global supplier of messaging and Internet and Customer Care & Billing solutions for the wireless industry. CMG develops high-end solutions in close co-operation with its partners. To date, more than 150 of these quality solutions have been delivered to over 75 operators world-wide. They are widely recognised to be the best around, combining minimum operator intervention with maximum performance and availability. The solutions portfolio includes solutions based on the Wireless Service Broker™ , Mobile E-mail, Short Message Service Centre, Cell Broadcast System and EPPIX (Customer Care & Billing System). CMG Wireless Data Solutions is a division of CMG plc (www.cmg.com), CMG was established in 1964 and currently employs around 13,000 employees. The Group is listed on the London and Amsterdam stock exchanges. About Comverse Comverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT) is the world's leading provider of software and systems enabling network-based multimedia enhanced communications services with over 370 customers, in more than 100 countries. Comverse provides a wide range of solutions enabling multimedia messaging, multi- protocol mobile Internet platforms, wireless data and short messaging services, wireless instant messaging, speech-controlled portal, wireless prepaid services, interactive voice response and other personal communications services. Other Comverse Technology business units include: Comverse Infosys which provides multiple channel, multimedia digital recording, logging, business intelligence, and quality monitoring systems marketed to contact centres, and law enforcement agencies; and Ulticom, a leading provider of service-enabling network software for wireless, wireline, and Internet communications applications. Comverse Technology is an S&P 500 and NASDAQ-100 Index company. For additional information, visit the Comverse web site at http://www.comverse.com About Ericsson Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world. About Logica Logica is a leading global solutions company providing management and IT consultancy, systems integration, products, services and support. Logica's clients operate across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport and the public sector. The company has over 11,000 staff in 28 countries worldwide. Founded in 1969, Logica is listed on the London Stock Exchange where it is part of the FTSE100 index of the largest UK listed companies. About Logica in messaging Logica is the leading supplier of messaging systems to over 100 of the world's top operators; these systems serve over 150m active subscribers. Logica's market leading position will be further enhanced by the imminent deployment of the world's first 'live' 3G messaging systems; in addition Logica is fast becoming a market leader in the emerging world of multi-media messaging services. About Motorola Motorola, Inc. (NYSE:MOT) is a global leader in providing integrated communication solutions and embedded electronic solutions. Sales > in 2000 were $37.6 billion. MOTOROLA, the stylised Motorola logo and all other trademarks indicated as such herein, are trademarks of Motorola, Inc. ® Reg. U.S. Pat. and T.M. Office. © 2001 Motorola, Inc. More company information is available at http://www.motorola.com About Nokia Nokia is the world leader in mobile communications. Backed by its experience, innovation, user-friendliness and secure solutions, the company has become the leading supplier of mobile phones and a leading supplier of mobile, fixed and IP networks. By adding mobility to the Internet Nokia creates new opportunities for companies and further enriches the daily lives of people. Nokia is a broadly held company with listings on six major exchanges. About Siemens The Siemens Information and Communication Mobile Group (IC Mobile) offers the complete range of mobile solutions including mobile devices, infrastructure and applications. Devices include mobile phones, wireless modules, mobile organisers and cordless phones as well as products for wireless home networks. The infrastructure portfolio includes the complete range of GSM, GPRS and UMTS mobile network technologies from base stations and switching systems to intelligent networks, e.g. for prepaid services. Applications cover mobile services for Unified Messaging, Location Based Services, and Mobile Payment. For the fiscal year 2000 (which ended September 30, 2000), IC Mobile recorded sales of EUR 9 billion and EBIT of EUR 758 million. The group employs 29,840 employees worldwide. 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