In a unique initiative CMG, Comverse, Ericsson, Logica, Motorola, Nokia and Siemens unveil a
common vision for Multimedia Messaging Service (MMS). The objective is to raise overall
awareness of MMS and to ensure consistent market development into an open global market.
MMS is driven by active individuals creating content and sharing experiences through
multiform communication that combines new forms of rich content, such as audio and video
clips, photographs and images with text messaging. MMS adds new functionality and new
content types in small steps that consumers will readily understand and enjoy. This will
lead to rapid adoption and penetration of the service.
Each of the companies believes MMS will be a key mass-market service for mobile operators,
content providers, application developers and advertisers alike. Owing to the rapid uptake
of messaging services by various market segments, the concept of MMS is appealing for all
users. In addition to MMS being a key person to person service, it is also a bearer for
media content and other applications.
SMS services have been the fastest growing mobile data services with notable impact to
operator's revenue and profit. According to the GSM Association, the worldwide SMS traffic
amounted to 15 billion messages in December 2000. MMS will offer a natural and successful
evolution of the SMS business model, generating new revenue streams from existing customer
base and attracting new customers. Messaging in the form of MMS will lead the way to profit
in 2.5/3G just like SMS has done in 2G.
MMS is a 3GPP and WAP Forum standardised service that can interoperate with existing mobile
SMS devices and other messaging applications. MMS can be seamlessly integrated into existing
services and brought directly to a large customer base. By planning the MMS implementation
today, the early movers will be well positioned to take advantage of 2.5/3G technologies and
About CMG Wireless Data Solutions
CMG Wireless Data Solutions is the leading global supplier of messaging and Internet and
Customer Care & Billing solutions for the wireless industry. CMG develops high-end solutions
in close co-operation with its partners. To date, more than 150 of these quality solutions
have been delivered to over 75 operators world-wide. They are widely recognised to be the
best around, combining minimum operator intervention with maximum performance and
The solutions portfolio includes solutions based on the Wireless Service Broker™ , Mobile
E-mail, Short Message Service Centre, Cell Broadcast System and EPPIX (Customer Care &
CMG Wireless Data Solutions is a division of CMG plc (www.cmg.com), CMG was established in
1964 and currently employs around 13,000 employees. The Group is listed on the London and
Amsterdam stock exchanges.
Comverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT) is the world's leading provider
of software and systems enabling network-based multimedia enhanced communications services
with over 370 customers, in more than 100 countries. Comverse provides a wide range of
solutions enabling multimedia messaging, multi- protocol mobile Internet platforms, wireless
data and short messaging services, wireless instant messaging, speech-controlled portal,
wireless prepaid services, interactive voice response and other personal communications
services. Other Comverse Technology business units include: Comverse Infosys which provides
multiple channel, multimedia digital recording, logging, business intelligence, and quality
monitoring systems marketed to contact centres, and law enforcement agencies; and Ulticom, a
leading provider of service-enabling network software for wireless, wireline, and Internet
communications applications. Comverse Technology is an S&P 500 and NASDAQ-100 Index company.
For additional information, visit the Comverse web site at http://www.comverse.com
Ericsson is shaping the future of Mobile and Broadband Internet communications through its
continuous technology leadership. Providing innovative solutions in more than 140 countries,
Ericsson is helping to create the most powerful communication companies in the world.
Logica is a leading global solutions company providing management and IT consultancy, systems
integration, products, services and support. Logica's clients operate across diverse markets
including telecoms, financial services, energy and utilities, industry, distribution and
transport and the public sector. The company has over 11,000 staff in 28 countries worldwide.
Founded in 1969, Logica is listed on the London Stock Exchange where it is part of the
FTSE100 index of the largest UK listed companies.
About Logica in messaging
Logica is the leading supplier of messaging systems to over 100 of the world's top operators;
these systems serve over 150m active subscribers. Logica's market leading position will be
further enhanced by the imminent deployment of the world's first 'live' 3G messaging systems;
in addition Logica is fast becoming a market leader in the emerging world of multi-media
Motorola, Inc. (NYSE:MOT) is a global leader in providing integrated communication solutions
and embedded electronic solutions. Sales > in 2000 were $37.6 billion. MOTOROLA, the stylised
Motorola logo and all other trademarks indicated as such herein, are trademarks of Motorola,
Inc. ® Reg. U.S. Pat. and T.M. Office. © 2001 Motorola, Inc. More company information is
available at http://www.motorola.com
Nokia is the world leader in mobile communications. Backed by its experience, innovation,
user-friendliness and secure solutions, the company has become the leading supplier of mobile
phones and a leading supplier of mobile, fixed and IP networks. By adding mobility to the
Internet Nokia creates new opportunities for companies and further enriches the daily lives
of people. Nokia is a broadly held company with listings on six major exchanges.
The Siemens Information and Communication Mobile Group (IC Mobile) offers the complete range
of mobile solutions including mobile devices, infrastructure and applications. Devices
include mobile phones, wireless modules, mobile organisers and cordless phones as well as
products for wireless home networks. The infrastructure portfolio includes the complete range
of GSM, GPRS and UMTS mobile network technologies from base stations and switching systems to
intelligent networks, e.g. for prepaid services. Applications cover mobile services for
Unified Messaging, Location Based Services, and Mobile Payment. For the fiscal year 2000
(which ended September 30, 2000), IC Mobile recorded sales of EUR 9 billion and EBIT of EUR
758 million. The group employs 29,840 employees worldwide. (March 31, 2001).
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