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Deployment by Canada’s Largest Internet Service Provider Marks BroadJump’s Foray Into International Markets


BroadJump Inc, provider of software solutions for the efficient and rapid deployment of broadband services, today announced Bell Canada's adoption of BroadJump's Virtual Truck® family of products for its Sympatico DSL service. As the market’s leading broadband installation solutions, BroadJump’s Virtual Truck Qualifier and Virtual Truck Installer are responsible for turning up over 7,000 broadband installations a day.

Bell Sympatico, Canada’s most popular Internet Service Provider (ISP), is using BroadJump's solutions to further enhance the pre-qualification and self-installation of its broadband service. By enabling a seamless subscriber experience at initial installation, Bell Canada is creating long-lasting relationships that it can leverage throughout the entire subscriber lifecycle.

"By including BroadJump's technology in our DSL starter kits, new subscribers are now able to get online much faster and much easier," says Pat Tremaine, VP of Bell Sympatico ISP. “Through its ability to automate the entire installation process – from pre-qualification to self-installation – BroadJump’s software improves and simplifies the customer experience. This is a key differentiator for us in the market and will allow new customers to independently install their own broadband Internet access."

Bell Sympatico will immediately begin offering BroadJump's installation solutions as part of its starter kit for new Sympatico HSE subscribers. The new kits are available in both English and French at all Bell World stores in Ontario and Espace Bell Stores in Quebec, and online at www.bell.ca.

Bell Canada is using BroadJump’s Virtual Truck Qualifier as a promotional vehicle to market its high-speed Internet service and to automate the process by which potential subscribers can determine whether they have the necessary computing resources to support a broadband connection. Bell Canada is coupling its use of BroadJump’s Virtual Truck Qualifier with the deployment of BroadJump’s Virtual Truck Installer. Subscribers can use Virtual Truck Installer in a self-installation model to configure their system for broadband connectivity. Subscribers simply insert the Virtual Truck Installer CD-ROM into their computer and the software automatically steps them through a series of instructions to establish connectivity. The combination of Virtual Truck Qualifier and Virtual Truck Installer saves money and time on costly truck rolls and post installation support calls.

“As BroadJump’s first international customer, Bell Canada signifies BroadJump’s growing presence worldwide,” says Kenny Van Zant, COO of BroadJump. "Through its innovative approaches to service deployment and customer acquisition, Bell Canada has earned the distinction as the leading ISP for DSL penetration in North America. We look forward to supporting Bell Canada’s continued growth through the bundling of BroadJump’s software and services with Bell Canada’s highly successful DSL offering.”

About Bell Canada
Bell Canada, Canada's national leader for communications in the Internet world, provides connectivity to residential and business customers through wired and wireless voice and data communications, high speed and wireless Internet access, IP-broadband services, e-business solutions, local and long-distance phone directory services. Bell Canada is owned by BCE Inc of Montréal (80%) and by SBC Communications Inc. of San Antonio, Texas (20%). For more information, please visit www.bell.ca

About BroadJump
BroadJump, Inc. (www.broadjump.com) creates software that allows residential broadband service providers - cable, DSL and fixed wireless - to streamline installation, manage the connection and enable the fulfillment of new services. With BroadJump's solutions, service providers can enhance the subscriber experience through intelligent deployment of applications, content and valuable new services. BroadJump's North American customers include Adelphia Communications, AT&T Broadband, Bell Canada, BellSouth Corporation, Road Runner, SBC Communications, Sprint (DSL and fixed wireless), and Time Warner. Founded in November 1998 by broadband and software industry veterans, BroadJump is headquartered in Austin, Texas with offices located throughout the United States and Canada.

Virtual Truck is the registered trademark of BroadJump, Inc. All other trademarks mentioned herein are the property of their respective owners.


Editorial Contacts:
BroadJump, Inc
Jenny Allaire
Tel: +1 (512) 908 4476
jallaire@broadjump.com

MCC International Ltd
Stephen Humphrey/ Nicola Welch
stephen.humphrey@mccint.com
nicola.welch@mccint.com
Tel. +44 (0)1962 888 100

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