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The solution, based on the Lost Wax e-Commerce Platform, will initially be used with existing customers and suppliers across four European business units.

London, 29 June 2001 – Sun Valley Foods, part of the Cargill Group, chooses e-commerce technology company Lost Wax to build and host a private trading exchange for its European e-Commerce trials. Based on the technically advanced Lost Wax e-Commerce Platform, the solution will be trialled on both the buy and sell side of the supply chain across four areas of Sun Valley’s European businesses.

“We are currently assessing potential routes to market with our existing trading partners. We need a platform that can be deployed rapidly yet is extremely flexible. By using Lost Wax’s platform we are confident that our solution will be easily adaptable as our needs evolve during and after the trials,” said Phil Preston, the project sponsor at Sun Valley Foods.

Jim Stanfield, COO, Lost Wax added “We are seeing an increasing interest from established companies such as Sun Valley, who are looking to stream-line existing procurement processes. Companies are increasingly concerned about the ability of their technical solution to change rapidly as their needs unfold, which is where our use of agent technology comes into its own.”

About Lost Wax

Lost Wax is a European e-commerce technology company. It is at the forefront of agent technology, delivering agent-based software solutions that are critical to the future success of e-commerce.
Lost Wax has a five year track record developing business critical e-commerce solutions for some of Europe’s most pioneering e-businesses. It has also developed and offers an e-Commerce Platform which, based on agent technology, is one of the most advanced software platforms available. Lost Wax customers include the Baltic Exchange, Egg, Eurobenefits, General Motors (OnLine Finance), Sony, Psion and Orange.

By delivering ground-breaking and innovative software projects Lost Wax has built one of the most experienced Java, XML and Agent software development teams in Europe. The leading-edge nature of these projects has enabled Lost Wax to stay at the forefront of developments, tackling the most challenging technology issues and gaining significant insight into how the industry will evolve.

For more information please visit the website

About Sun Valley Foods

Sun Valley Foods is a European chicken and food manufacturing company. In the UK it has facilities at Hereford, Wolverhampton, Blaenavon and Worcester, and in mainland Europe at Orleans (France), Gent (Belgium) and Danekamp (Netherlands). Its commitment to both acquisition and organic growth across Europe has been reflected in the purchase of companies in the UK, Belgium and Holland over the past 18 months, incorporating food processing, import and distribution operations into the business, and strengthening the Sun Valley supply chain.

Sun Valley provide products and services for European retail, manufacturing, food service and fast food companies, as well as for customers elsewhere in the world.

For further press information or photography, please contact:
Emma Coombes or Chris Wright, EVUS, 020 8996 4105,

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