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As part of its European expansion programme, global CRM specialist, Akibia, has announced the appointment of Gudrun Petursdottir Ingason as its first senior vice president of European operations. Ingason will be responsible for overseeing operations in London and mainland Europe. Her appointment reflects Akibia's commitment to expanding its pan-European presence and capitalising on what IDC Research projects estimates will become a $3.3 billion market by 2004.

With European bases already established in both London and Amsterdam, and offices across the USA, Akibia works with leading companies such as Monster.com, Citibank and Akamai Technologies to develop CRM solutions that deliver fast measurable results by maximising customer growth and retention.

“There is huge scope in the European market for companies like Akibia who can implement CRM solutions quickly,” says Ingason. “Nobody in Europe can offer our combination of specialist CRM experience and industry focus. By concentrating on key verticals such as Finance, Communications and Consumer Goods, we believe we offer a unique capability to these markets”.

Ingason brings to Akibia 18 years of experience in systems integration, change management and CRM. Prior to joining the company, Ingason was a founding member of PricewaterhouseCoopers’ (PwC's) CRM practice. Since then she has guided the majority of their strategic pan-European customer engagements. Previously Ingason was with the Mars Corporation where, as business systems manager, she led their many high-level CRM initiatives.

Ingason's extensive track record working on a wide variety of CRM projects, as well as her experience living and working throughout Europe and fluency in several languages, makes this appointment a key component in providing Akibia’s European clients with CRM solutions that meet their country-specific requirements.

About Akibia Consulting

Akibia Consulting, a division of Akibia, Inc., is the leading provider of CRM solutions for companies who seek to establish leadership positions by optimizing customer relationships. Delivering tailored solutions that seamlessly integrate into a client’s technology environment, Akibia is a Siebel Systems Premier Consulting Partner (Nasdaq: SEBL) and a consistent winner of Siebel Systems’ Superior Customer Satisfaction Award for quality achievement. Headquartered in Boston, Massachusetts with principal offices in New York, San Francisco, Chicago, London and Amsterdam, the company employs more than 450 multi-talented people worldwide. Clients include Akamai Technologies, Inc., PTC, Bose Corporation, Monster.com, Citibank, and Scudder Threadneedle Investment Services, Ltd.

For more information, call 001 (617) 717-7300 or visit the Akibia website at http://www.akibia.com.


For Further information contact:

Kate Cerasulo
Marketing Manager
Akibia, Inc.
+1 617-717-7340
kcerasulo@akibia.com

Nick Couchman
Couchman Communications
Knebworth,Herts, UK
+44 1438 812100
nick@couchman.com

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