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Fluid.tv, formerly livenue.com, today announce the launch of a major re-branding campaign. Founded in 1999 as an online events facilitator the new Fluid.tv brand reflects the company’s evolution and new services, including supporting software products, for the provision and promotion of online events.

New services from Fluid.tv include the use of media streaming to bring alive product and service launches, conferences, training, internal corporate communications, executive presentations, newsletters and the addition of video clips to corporate websites.

In support of online events, Fluid.tv software products include:-

Fluid Media, a front end product for permission based promotion of web events. Using streamed video emails, audio broadcasts, interactive emails, traditional email or SMS messages organisers can contact potential delegates regarding an event. Delegates can then register for and view the webcast, exhibition or presentation choosing their preferred media and location for example in the office, at home or on the move.

Fluid Stream, an application that provides the structure, mechanism and administration of an online event. The system allows once only registration for Fluid.tv to target media streaming and online events – June 2001/continued delegates, then using profile recognition delegates can be tracked as they progress through the event. Alerts and reminders are available to advise attendees of live web broadcasts and special events. Fluid Stream also provides exhibitors with a management system to build and monitor activity of their individual modular presentation space – providing real time feedback on the number and profile of visitors. Organisers benefit from an administrative view of the whole event.

Rob Bosher, founder and product marketing director at Fluid.tv explains, “Our clients will benefit from recent advances in media streaming technology applied in a very practical way. By creatively using Fluid.tv services and products, clients have access to cost effective methods to transform their businesses, generate new revenue streams, increase productivity and profitability by enhanced communications.”

Bosher concludes, “The core skills of Fluid.tv remain the same. We specialise in online media streaming to provide innovative online events. By re-branding as Fluid.tv we are illustrating that new technologies can be used in all areas of business, not just for online exhibitions. For example the ability to produce web broadcasts or webinars in real time or on demand will set our clients’ communications strategies apart from the rest.”

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Notes to the Editor

About Fluid.tv (formerly livenue.com)

Fluid.tv is a leading facilitator of content rich applications and online streamed events for organisations seeking alternative channels for marketing. Fluid.tv’s clients are companies using media streaming to transform their businesses, generate new revenue streams, increase productivity and profitability by enhanced communications using web broadcast in real time and/or on demand.

Fluid.tv combines over 15 years experience from the traditional marketing and events industries with expertise in new media marketing disciplines.

Fluid.tv’s products and services include online product and service launches, conferences, training for distributors, resellers, press and analysts.

Fluid.tv’s clients include: Orange, Cable & Wireless Global, one2one, Telewest, BT, Nortel Networks, NTL and Fibrenet. Fluid.tv has a two year contract with TMA Ventures, organisers of TMA 2001 and other European telecoms events.

For more information visit: www.fluid.tv

Or contact

Kate Kimber

Account Manager

Fluid.tv

Tel: 01491 681740

email: kate@livenue.com

Mary Phillips/Andreina West

PR Artistry Ltd

Tel: 01491 636191

Fax: 01491 579798

email: mary@pra-ltd.co.uk





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