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Companies are going to have to get smart to survive – smart IT that is, according to the power
behind one of Britain’s most innovative and outspoken performance optimisation companies.

Robbie O’Brien, Managing Director of e-host EUROPE (, adds confidently:

“Companies are going to have to change; this is inevitable. The answer is simply Smart IT which
means a saving of vital time and money.”

O’Brien, who became MD of his own company at just 26 years of age, explains:

“I bought a PC computer two or three years ago. When I bought it, everything was fine. I had all my applications, Word and Exel etc. and could do everything I wanted to. However, only two years later and I’m two to three revisions behind on the current software. So what happens? I have to change my desktop, update software and spend a lot of money in the process.”

Such difficulties, he points out, are a massive business problem.

“Changing your desktop every two to three years is nuts,” says O’Brien. “It takes time, people and a
lot of money.”

Strategically, all main vendors of IT technology are looking at delivery of software applications via the internet.

“So,” asks O’Brien, “why wait? Why continue spending and eating resource on IT gimmicks that
you are going to have to get rid of anyway? Instead, be ahead of your time and take the step that
will ensure you a head start on less courageous organisations.”

e-host EUROPE allows the client to deploy a desktop, or a single application to any device, from a
centralised platform.

“It should not be part of your business to run a 365x24x7 IT department,” claims O’Brien. “Let e-host manage that…we will do everything better, slicker and faster.”

O’Brien’s visions have helped e-host EUROPE grow from an original staff of seven, to its current
work force of 80 spread over offices in five cities Europe wide.

Recently he made the shortlist for this year’s prestigious Ernst and Young Entrepreneur of the Year.

For further information contact Ross Clarke on tel: 020 7630 1100 or e-mail: rossclarke@liveprnet

About e-host Europe

e-host EUROPE has a proven and impressive track record and it offers fully integrated skills in the
areas of network management and e-business enablement. These skills deliver significant benefits
to corporate customers including reduced costs (both for implementation and ongoing); short
payback periods, lower staff overheads, and reduced training costs.

Other benefits include the fact that IT departments are allowed to focus on strategic application
development and business focused services, and constraints are removed so that offices and staff
anywhere can use new applications despite any bandwidth limitations to meet business needs.

e-host EUROPE works with its blue chip client base to create the digital presence that forward
thinking companies require. Its current portfolio of clients includes Associated Mediabase, Dublin
Corporation, Eircell, Waterford Institute of Technology, Bon Secours and Knight Frank. ---- all pr is LIVE

124 Victoria Street

London SW1E 5LA

United Kingdom

t: +44(0)20 7630 1100

m: +44(0)7802 745 801

f: +44(0)870 121 5572


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