RAC choses Chordiant Marketing Director Suite 3 as part of a major new customer communication
LONDON - July 6, 2001 - Chordiant Software, Inc. (NASDAQ: CHRD), a leader in Unifying
Customer Relationship Management (CRM) Solutions, today announced that motoring services
company RAC has chosen Chordiant Marketing Director Suite 3 as part of a major new programme
intended to enable RAC to be even more responsive to the needs of its customers by becoming
more customer centric in its focus. Chordiant Marketing Director will provide RAC with the
improved capability to develop and implement multi-channel marketing campaigns that respond
to the customer's individual circumstances in real-time. Marketing Director is a key tool in
the use of RAC's unique Customer Data Warehouse, which will go live in July after a
nine-month development period.
"With increasing competitive pressures in the motoring services industry, it is important for
RAC that we can respond immediately to customer needs with tailored marketing campaigns,"
said Business Systems Manager Duncan Cooper. "Our Customer Data Warehouse provides campaign
management improvements that are focused on proactively marketing the most appropriate
products to customers at the right time through the right channels. When we decided to take
our customer marketing programme to the next level, it was a simple decision to make
Chordiant's Marketing Director Suite a part of that programme."
RAC's Customer Centric Management programme seeks to reconfigure the business by placing the
customer at the heart of RAC through retaining the best of current service excellence and by
creating business and technical platforms to enable the delivery of the company's Individual
Motoring Solutions strategy. The Customer Data Warehouse provides a consistent group-wide
understanding of customers and RAC's relationships with them.
"The work with RAC is another example of Chordiant helping a major high-demand consumer
facing auto organisation improve the customer experience and reduce customer turnover," said
Sam Spadafora, chairman and CEO of Chordiant. "Marketing Director Suite 3 is the latest
component in Chordiant's CRM portfolio, helping organisations to differentiate themselves by
communicating on an individual basis."
Marketing Director Suite 3, enables enterprise marketers to develop and execute personalised,
multi-stage, multi-channel offers to individual customers. As part of Chordiant's Unifying
CRM Solution, Marketing Director Suite 3 integrates easily with Chordiant's Intelligent
Customer Interaction Management (ICIM) platform as well as existing applications and back-end
systems to provide an enterprise-wide customer relationship management solution.
About RAC Motoring Services
RAC Motoring Services is wholly owned by Lex Service PLC.
Lex Service PLC provides motoring and business solutions to private and corporate customers
through three divisions:
RAC Motoring Services provides a 'cradle to grave' range of individual motoring solutions,
including BSM, Lex Autocentres and RAC Auto Windscreens;
Lex Business Services provides vehicle management, inventory management and mechanical
handling solutions to corporate customers, under the Lex brand;
Vehicle Marketing consists of vehicle importing and retailing activities, including the UK
importerships for Hyundai Car and Isuzu Truck, and Lex Commercials, a network of commercial
About Chordiant Software
Chordiant Software (www.chordiant.com) delivers a Unifying Customer Relationship Management
(CRM) solution based on Chordiant's branded platform strategy, the Intelligent Customer
Interaction Management (ICIM) platform. Chordiant's ICIM platform provides highly scalable
building blocks for developing and integrating flexible CRM solutions into customers'
existing enterprise-wide systems.
No matter how consumers choose to communicate with the enterprise - through branch locations,
Web, e-mail, telephone or wireless access - the Chordiant Unified CRM Solution provides a
real-time, single view of each customer and a consistent, personalised process for every
interaction. It includes a comprehensive business process engine, which allows companies to
implement best business practices across multiple touchpoints. As a result of Chordiant's
sophisticated Marketing Automation Business Services, marketers can maximise their ROI
through the creation, execution and refinement of sophisticated direct marketing initiatives
that span both traditional and online channels. Chordiant empowers high-value contacts
designed to retain customers, grow revenue and drive profits during every contact.
In May 2001, Chordiant announced an asset purchase of the Java server technology from
ActionPoint Inc. (Nasdaq: ACTP) for $7.2 million in cash and stock. In addition to the Java
server technology, 20 employees will transfer to Chordiant. The Java server and application
components will accelerate Chordiant's J2EE application development efforts and provide
Chordiant with an HTML/DHTML and Java JSP applications framework.
Headquartered in Cupertino, California, and London, Chordiant maintains regional offices in
Boston; Chicago; Dallas; Manchester, New Hampshire; New York; Brentford, UK; Amsterdam;
Paris; Munich; Sydney and Melbourne.
For further information visit http://www.chordiant.com
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