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Millions of Virtual Spectators Can Access Live Golfing Event Coverage

July 9, 2001, CacheFlow, a provider of content-smart networking solutions, today announced that the Open Championship, has chosen CacheFlow content delivery solutions for the official web site of the Open Championship at Royal Lytham and St. Annes, England July 19-22, 2001. TWIinteractive., the internet partner of the Royal and Ancient Golf Club (R&A) has deployed CacheFlow cIQ™ content accelerators to deliver up-to-date player information, live scoring, and online shopping content from the Open Championship, ensuring reliability and fast response times for millions of fans accessing championship information online. The site is the official source for streaming video highlights, interviews and live radio coverage surrounding this annual golf championship.

The Official Open Championship web site http://www.opengolf.com will run on a globally distributed content delivery infrastructure based on CacheFlow cIQ content delivery solutions. The deployment is designed to scale the existing web infrastructure to support the estimated 300 million page views generated from approximately 500,000 unique visitors during the (4) day championship. To guarantee optimal and consistent Quality of Experience (QoE) for each visitor, content for the site will be distributed to CacheFlow cIQ Server Accelerators located throughout Europe and North America. Visitors’ requests will be intelligently routed to the CacheFlow content accelerator best able to service the request at the time, ensuring that up-to-the-minute news, scoring and action from the championship can be served to any fan at any time, worldwide. The CacheFlow deployment will also support syndication agreements for live scoring content with TWIinteractive business partners such as ESPN.com, Fox Sports Australia and Sports.com.

“Because the site will provide real-time updates and scoring, accuracy and rapid delivery are an absolute requirement. Further, the global interest surrounding the Open Championship means the infrastructure must be capable of responding to large peaks in demand,” said John Watson, TWIi Hosting. "We evaluated content delivery solutions from the major vendors, but chose the CacheFlow solution for its high performance and simple management, as well as CacheFlow’s proven track record with other world-class events."

“Events like the Open Championship that attract a worldwide audience frequently experience spikes in demand that make ensuring fast response times for visitors a significant challenge,” said Nigel Hawthorn, European Marketing Director, CacheFlow. "CacheFlow content acceleration appliances have been designed to optimally serve content. Because they can be deployed quickly and simply, they are an ideal solution for event-based sites that need to cost-effectively ensure quality of experience for site visitors.”

CacheFlow content delivery solutions are based on the CacheFlow cIQ™ Content Delivery Architecture – an architecture that combines the reliability and ease-of-use of content acceleration appliances with the extensibility of an open content management platform. The CacheFlow cIQ Server Accelerator series is the industry’s first family of products specifically engineered for accelerating and scaling high-traffic web sites. CacheFlow cIQ Server Accelerators are designed to seamlessly integrate with a site's existing systems and networks, delivering an immediate performance improvement for static, secure, and dynamic content. CacheFlow Server Accelerators can offload up to 95% of web content requests from existing server farms and reduce end user response times by as much as 80%.

About CacheFlow Inc.

CacheFlow is focused on content-smart networking--a new layer of infrastructure for intelligently accelerating, delivering, and managing static, streaming, and dynamic content. CacheFlow’s market-leading appliances and innovative content delivery technologies enable enterprises, service providers and content providers to deliver the right content to the right place at the right time. Based in Sunnyvale, California, CacheFlow can be contacted via telephone at 408/220-2200, fax at 408/220-2250 or email at info@cacheflow.com.

About The Royal & Ancient Golf Club and The Open Championship

The Royal and Ancient Golf Club of St Andrews holds a unique position in the world game. Established in 1754 as a small private society it has evolved through two and a half centuries as golf's leading authority.

Today the club has three distinct areas of responsibility, the administration of the Rules of Golf, the running of the Open Championship and other key events, and the operation of a private club with almost 2400 members.

Only eight players took part in the first Open Championship over three rounds of the 12-hole Prestwick course in 1860. Since then, The Open Championship has grown to become internationally recognised as the world’s premier golf championship and the only major to take place outside of the Unites States. This year sees the 130th Championship, which will be contested at Royal Lytham and St Anne’s.

About TWIinteractive

TWIinteractive (TWIi) is the interactive arm of IMG, the world’s premier sports management and marketing agency with 89 offices in 34 countries. TWIi has established a worldwide leadership position in digital sports & entertainment. TWIi has been pioneering innovations in interactive media for Sports since 1996. Currently, TWIi is managing integrated media initiatives for over 35 premier brands including the Open Championship, Wimbledon, New England Patriots and Manchester United.

Contact:

Nigel Hawthorn
CacheFlow Inc.
01276 854111
nigel.hawthorn@cacheflow.com

Alia Ilyas/ Zuzanna Pasierbinska
Rainier
020 7494 6570
ailyas/zp@rainierco.co.uk


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