NewsEdge and BackStream Form Alliance Wednesday 11 July 2001 PDF Print NewsEdge Corporation (NASDAQ: NEWZ), a global provider of syndicated content services and electronic publishing technologies for business, today announced an alliance with BackStream, a global software provider for content management and content distribution solutions. Under the terms of the agreement, BackStream will add syndicated news from NewsEdge to its premier service for delivery onto its client's portals, communities and e-commerce websites. As a result, BackStream will now include customised, industry-specific topics drawn from over 2,000 sources to provide its customers relevant news and information, targeted specifically at their end users. Under the agreement, a NewsEdge data feed connector will be bundled standard with the BackStream Content Processing Platform, making the set-up of a NewsEdge data feed a matter of simply pointing and clicking. Adding syndicated news from NewsEdge promises to dramatically enhance BackStream's premier service. Today, BackStream has over 100 corporate customers, including Compaq, Hewlett Packard and Giant Bicycles. "This alliance is truly beneficial for both the clients of NewsEdge and BackStream", said Willem-Jan Schutte, CEO of BackStream. "The wealth of information NewsEdge delivers to its clients can be distributed using BackStream technology to a multi-channel audience. The extensive content tracking & tracing and content billing functionality offered by BackStream opens new business models for monetising content. Combined with the fine NewsEdge topic granularity, truly personalised content becomes a reality. BackStream and NewsEdge will work closely together to implement and deliver content-centric solutions to end-users." “BackStream is developing new standards in content infrastructure for mission critical content delivery applications said Charles White, NewsEdge's vice president of content services. "The addition of NewsEdge's highly targeted syndicated business news content into the BackStream platform will make the solution even more compelling. NewsEdge is pleased to support BackStream's efforts in providing a comprehensive solution to its customers." Effective immediately, BackStream customers will be able to choose from NewsEdge topic-based content drawn from more than 2,000 business sources. Through a unique combination of sophisticated technology and human editorial review, NewsEdge refines and delivers highly targeted topics, integrated with any BackStream customer portal to create action, including attracting specialised audiences, fostering high-frequency usage and making individuals and the organisations that employ them smarter. -ENDS- For further information, contact: Karen Burgoyne Marketing at the Mill Tel: +44 08700 788278 email@example.com Helen Pink NewsEdge Corp. Tel: +31 20 344 9233 http://www.newsedge.com About NewsEdge NewsEdge Corporation (NASDAQ: NEWZ) is a global provider of content solutions and electronic publishing technologies for business. Our customers include both content creators and the operators of the world's most active Web sites. We offer technology and services for our customers to create, manage and deploy content for millions of end-users: through enterprise sites, portals, publisher Web sites and distribution channels. NewsEdge services make organisations smarter, attract specialised audiences, foster high-frequency usage, promote Web site ‘stickiness’ and ultimately cultivate commerce. NewsEdge serves thousands of sites and companies with highly targeted content solutions from the NewsEdge Refinery™, including industry-specific topics, wireless services, turn-key permission marketing and publishing tools, outsourced editorial capabilities and sub-second live news feeds and applications. The NewsEdge Refinery combines a patented combination of sophisticated technology and human editorial review to deliver highly targeted news on more than 2,000 business topics from more than 2,000 sources. NewsEdge is headquartered in Burlington, Massachusetts, with offices and distributors throughout North America, South America, Europe, Japan and the Middle East. For more information about NewsEdge Corporation visit www.newsedge.com. About BackStream BackStream® delivers software solutions for content management and content distribution. The main focus is on tracking, tracing and billing of multi-channel content. More than 100 clients already use the BackStream content infrastructure for mission critical content applications. BackStream delivers the powerful, scalable and platform independent content management architecture to e.g. Compaq, Hewlett Packard, Heineken and Giant Bicycles. Technology partners of BackStream are e.g. Akamai, Inktomi, SealedMedia and X-Hive. BackStream’s international head office is in Amsterdam, with additional offices in Belgium, Italy and the UK. For more information, visit http://www.BackStream.com. 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