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Interwoven’s Content Infrastructure to underpin Bowstreet’s Business Web Portals

London, 11 July 2001 – Bowstreet today announced it has joined Interwoven’s (Nasdaq: IWOV) PortalReady Partner Program and will use Interwoven’s Portal Ready SDK (software development kit) to tightly integrate Interwoven’s Content Infrastructure with Bowstreet’s Business Web Portals.

Bowstreet’s Business Web Portals are a packaged, ready-to-use suite of products that speed development and deployment of massively customisable portals for many of today’s most pressing e-business initiatives, including enterprise information sharing, eCRM, syndicated storefronts, corporate intranets, partner extranets and supply chain collaboration. Bowstreet and Interwoven have a number of joint customers, including Cisco Systems and GE Small Business Solutions.

“Interwoven’s new Portal SDK will allow customers to immediately take advantage of Content Infrastructure’s functionality in our Business Web Portals,” said Bowstreet vice president of business development Kristen Brown. “Using Bowstreet’s dynamic portal platform, non-technical business managers can create portal environments that complement Interwoven’s Content Infrastructure ability to empower non-technical contributors.”

The seamless integration will enable content contributors to access vital Content Infrastructure capabilities including content collaboration, content management and approval workflows from within the Bowstreet dynamic portal platform

“Bowstreet has effectively redefined ‘portals’ from just aggregating static content inside a corporation to assembling and delivering content and business processes across the Internet to all kinds of devices anywhere on-the-fly,” said Tom Steding, vice president of Interwoven’s Portal business unit. “By fusing Content Infrastructure with Bowstreet’s Business Web Portals, we will accelerate our customers time-to-portal and increase the portal’s effectiveness by providing more timely and relevant content.”

Bowstreet is also using Interwoven’s Content Infrastructure software for its corporate web site, “We use Content Infrastructure to add valuable structure and process to everything from branding and site consistency to change control and distributed authorship, all with complete administrative control,” explained Bowstreet’s web marketing manager Elissa Robins. “Content Infrastructure has everything a webmaster might have on their wish list of requirements.”

- Ends -

For more information on Interwoven’s Content Infrastructure portal offering, please see

For more information on Bowstreet’s portal solution and strategy, please see

About Interwoven

Interwoven, Inc. (Nasdaq: IWOV) is the world’s leading provider of Content Infrastructure software. Its Content Infrastructure product suite includes content aggregation, content collaboration, content management, content intelligence and content distribution. Its products are the de facto standard for over 700 Global 2000 companies including British Airways, Cisco Systems, General Electric, General Motors and Philips. Interwoven teams with the leading best-of-breed eBusiness application providers to provide customers an end-to-end platform for eBusiness. For more information on one of the fastest growing software companies in Silicon Valley and its proven XML-based solutions, visit the Interwoven Web site at

About Bowstreet

Bowstreet, a recognised leader in web services, enables businesses to transform themselves from hard-wired enterprises into agile, spontaneous “business webs.” The BowstreetÔ Business Web Factory and Business Web Portal Solutions comprise a new, dynamic assembly layer on top of middleware, enabling enterprise components and web services to be assembled on-the-fly by non-technical business people into mass-customised composite web services. Bowstreet’s Business Web Portals leverage the Business Web Factory to converge separate portal initiatives (including enterprise information sharing, eCRM, syndicated storefronts, corporate intranets, partner extranets and supply chain collaboration), into a single, reusable platform, enabling new revenue streams and reducing portal costs by as much as 80 percent. More information may be found at

Bowstreet is a trademark of Bowstreet, Inc. All other company names and product names may be trademarks or registered trademarks of their respective companies or owners.

For further information please contact:

Maeve Naughton

Cyrus Gilbert-Rolfe
+44 20 7556 7009

Michelle Halliday
Write Image
+44 20 7959 5400

This press release was distributed by ResponseSource Press Release Wire on behalf of Metia LTD (formally Write Image Ltd) in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit