3G LICENCE AND INFRASTRUCTURE COSTS WERE JUST THE START - THE REAL CHALLENGES START NOW Thursday 12 July 2001 PDF Print * Deloitte Consulting launches global perspective on next generation mobile Mobile operators who believe that managing the risks of investment in spectrum licences and network infrastructure are the biggest challenges of 3G fail to recognise the fundamental changes that they must undertake in order to capitalise on this lucrative market, according to a new perspective released today by Deloitte Consulting. Billions have been spent on buying spectrum, and many more will be spent on building new networks. But mobile operators need to address a much broader set of strategic challenges in order to fully realise the value that 3G networks will bring to the telecommunications industry. "Operators face major implementation challenges when preparing to introduce 3G services," says Thor Johnson, Senior Manager, Global Communications Practice at Deloitte Consulting. "The migration to 3G will require operators to create new business processes, re-focus their current IT infrastructures, develop new organisational capabilities and implement proven revenue assurance procedures to maximise revenue integrity across the new value network. And to ensure long-term success, they must implement those changes in record time." Operators had little choice about moving into the 3G world, Johnson says. "Operators are under extreme pressure because of falling voice revenues, saturation of 2G networks, increased customer churn, and high valuations placed on them by capital markets. But to build a long-term successful business, operators need to fully align the organisation behind a strong, strategic programme of change." "Instead of worrying about what the killer application is eventually going to turn out to be, operators need to think about how to build a business that is ready to meet an unpredictable customer demand for services that haven't even been built yet," Johnson says. "Operators are going to be working within a new Digital Value Chain in ways that they have never done in the past. The opportunities presented by 3G are huge but many operators fail to recognise the countless elements of their organisation which must be re-invented in order to capitalise on this market. The challenge of 3G goes 'beyond the network' and understanding these challenges is crucial to long-term success." For a copy of Deloitte Consulting's new white paper Next Generation Mobile: The Real Challenges of 3G, please contact Shibani Banerjee, Deloitte Consulting, tel: 0207 303 5149, email@example.com or Jean Maxwell, Citigate Technology, tel: 0207 282 2989, email: Jean.Maxwell@citigatetechnology.com - ends - Deloitte Consulting's Advanced Mobile Services Solutions team has developed a comprehensive solution set comprised of strategy, process, technology, organisation and revenue assurance components in response to the challenges currently facing operators. The solution set is designed to support operators as they migrate towards 2.5G and 3G networks. It provides a number of process blueprints, strategic decision models, technology and organisational models. For more information about Deloitte Consulting's advanced mobile services solution set, please contact Thor Johnson at firstname.lastname@example.org. About Deloitte Consulting Deloitte Consulting is one of the world's leading consulting firms, providing services in all aspects of enterprise transformation, from strategy and process to information technology and human resources. The firm's professionals help clients, from new economy start-ups to Fortune 1000 global organisations, to create, reinvent and defend their business models by guiding them through the complexities of the evolving digital economy. Deloitte Consulting is part of Deloitte Touche Tohmatsu, one of the world's leading professional services firms, providing world-class consulting, assurance and advisory, and tax services through nearly 90,000 people in over 130 countries to nearly one-fifth of the world's largest companies, public institutions and successful fast-growing companies. For more information about Deloitte Consulting, visit http://www.dc.com Note to editors: For further information please contact: Shibani Banerjee at Deloitte Consulting t:0207 303 5149 e: email@example.com or Jean Maxwell at Citigate Technology t: 0207 282 2989 f: 0207 282 8066 e: firstname.lastname@example.org. This press release was distributed by ResponseSource Press Release Wire on behalf of Citigate Dewe Rogerson (London) in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.